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Neuromarketing for dummies
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Book
Neuromarketing for dummies
Available to read in the library!
Overview
Neuromarketing is a cross-disciplinary field in which researchers study consumers' brain responses to brands, products, advertising, shopping, entertainment, and more. This guide covers this fascinating and expanding field in detail, and shows you how to use neuromarketing to your advantage.
Publisher
John Wiley & Sons Canada Ltd.
ISBN
9781118518588, 1118518586
Item info:
1
item available
1
item total in all locations
| Call Number | Copies | Material | Location |
|---|---|---|---|
| HF5415.12615.G455 2013 | 1 | BOOK | BUSINESS |
