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Escaping the build trap : how effective product management creates real value
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Book
Escaping the build trap : how effective product management creates real value
Available to read in the library!
Overview
\"To stay competitive in today's market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You'll learn product management principles that can be applied to any organization, big or small\"--Page 4 of cover.
Publisher
O'Reilly
ISBN
9781491973790, 149197379X
Item info:
1
item available
1
item total in all locations
| Call Number | Copies | Material | Location |
|---|---|---|---|
| HF5415.15.P388 2018 | 1 | BOOK | BUSINESS |
