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The art of selling movies
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Book
The art of selling movies
Available to read in the library!
Overview
The Art of Selling Movies is a \"first-ever look at 60 years of newspaper advertising for motion pictures great and not-so-great. The idea for walk-in and drive-in theatres alike was to motivate patrons to leave their homes, part with precious income, and spend time in the dark, and theatre owners used wildly creative means to make that happen. They made movie advertising equal parts art and psychology, appealing to every human instinct in an effort to push product and keep their theatres in business. From the pen-and-ink masterpieces of the 1930s to location-specific folk art to ad space jam-packed with enticements for every member of the family, The Art of Selling Movies dissects the psyche of the American movie-going public ... and the advertisers seeking a way in.\"--Book jacket.
Publisher
GoodKnight Books, an imprint of Paladin Communications
Subject
ISBN
9780996274043, 0996274049
Item info:
1
item available
1
item total in all locations
| Call Number | Copies | Material | Location |
|---|---|---|---|
| HF6161.M7 M34 2017 | 1 | BOOK | BUSINESS |
