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Women and mass consumer society in postwar France
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Book
Women and mass consumer society in postwar France
Available to read in the library!
Overview
\"Women and Mass Consumer Society in Postwar France examines the emergence of a citizen consumer role for women during postwar modernization and reconstruction in France, integrating the history of economic modernization with that of women and the family. This role both celebrated the power of the woman consumer and created a gendered form of citizenship that did not disrupt the sexual hierarchy of home, polity, and marketplace. Redefining needs and renegotiating concepts of taste, value, and thrift, women and their families drove mass consumer society through their demands and purchases at the same time that their very need to consume came to define them\"-- Provided by publisher.
Publisher
Cambridge University Press
Subject
ISBN
9781107001350, 1107001358
Item info:
1
item available
1
item total in all locations
| Call Number | Copies | Material | Location |
|---|---|---|---|
| HC280.C6.P85 2011 | 1 | BOOK | BUSINESS |
