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The impact of culture on relationship marketing in international services : a target group-specific analysis in the context of banking services
by
Schumann, Jan H
in
Relationship marketing Cross-cultural studies.
/ Consumers Attitudes Cross-cultural studies.
/ International business enterprises Marketing.
/ Service industries Marketing.
/ Banks and banking, International.
2009
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The impact of culture on relationship marketing in international services : a target group-specific analysis in the context of banking services
by
Schumann, Jan H
in
Relationship marketing Cross-cultural studies.
/ Consumers Attitudes Cross-cultural studies.
/ International business enterprises Marketing.
/ Service industries Marketing.
/ Banks and banking, International.
2009
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Do you wish to request the book?
The impact of culture on relationship marketing in international services : a target group-specific analysis in the context of banking services
by
Schumann, Jan H
in
Relationship marketing Cross-cultural studies.
/ Consumers Attitudes Cross-cultural studies.
/ International business enterprises Marketing.
/ Service industries Marketing.
/ Banks and banking, International.
2009
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The impact of culture on relationship marketing in international services : a target group-specific analysis in the context of banking services
BOOK
The impact of culture on relationship marketing in international services : a target group-specific analysis in the context of banking services
2009
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Publisher
Gabler
Subject
ISBN
9783834920188, 3834920185, 9783834983794, 3834983799
Item info:
1
item available
1
item total in all locations
| Call Number | Copies | Material | Location |
|---|---|---|---|
| HF5415.55.S38 2009 | 1 | BOOK | BUSINESS |
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