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The globalization of advertising : agencies, cities and spaces of creativity
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Book
The globalization of advertising : agencies, cities and spaces of creativity
2014
Available to read in the library!
Overview
This text unpacks the contemporary structure and spatial organization of global advertising agencies and reveals how global agencies operate as transnationally integrated organizations. It focuses on how the role of New York, Detroit and Los Angeles in advertising work has changed radically over the years.
Publisher
Routledge
Subject
ISBN
9781138867345
Item info:
1
item available
1
item total in all locations
| Call Number | Copies | Material | Location |
|---|---|---|---|
| HF5823.G563 2014 | 1 | BOOK | BUSINESS |
