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Service is front stage : positioning services for value advantage
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BOOK
Service is front stage : positioning services for value advantage
2006
Available to read in the library!
Overview
\"This book contains a simple but powerful definition of services, based on a separation between back-stage and front-stage activities. Services deal with front-stage interactions, production, and manufacturing with back-stage operations. Teboul uses this distinction systematically to explore the important issues of the field within a coherent set of concepts and maps, including the service mix, the service triangle, and the service-intensity matrix. This is a novel approach to services that challenges the traditional view.\"--Jacket.
Publisher
Palgrave Macmillan
Subject
ISBN
0230006604, 9780230006607, 9781349282494, 1349282499
Item info:
1
item available
1
item total in all locations
| Call Number | Copies | Material | Location |
|---|---|---|---|
| HF5415.5.T43 2006 | 1 | BOOK | BUSINESS |
