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العصر الجديد للإعلام
العصر الجديد للإعلام
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العصر الجديد للإعلام
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العصر الجديد للإعلام
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العصر الجديد للإعلام
العصر الجديد للإعلام
BOOK

العصر الجديد للإعلام

2018
Overview
يتناول هذا الكتاب تاريخ الإعلام الجديد حيث يقارن بين الدراسات الإعلامية الجديدة المعاصرة والفترات السابقة، حيث التغير الثقافي والتكنولوجي السريع، إلى جانب التعرض لتاريخ الدراسات الإعلامية الجديدة، كمان أنه يبرز الحاجة إلى التعاون بين الاختصاصات المختلفة لإيفاء هذا المجال حقه كاملا، علاوة على ذلك يوضح الكتاب، الفرق بين الإعلام الجديد والقديم ولا سيمت كيفية تشكيل المستخدم للمحتوى، وأسواق الشبكة الاجتماعية، كما أعادت الوكالات التجارية -سواء كانت فردية أو تنظيمية- تحديد الفروق طويلة المدى بين المنتج والمستهلك، والخبراء والهواى، والثقافة والسوق، والمعرفة والتسلية، وذلك في ثمانية فصول.
Publisher
المجموعة العربية للتدريب والنشر
ISBN
9789777221214
Item info:
2 items available
2 items total in all locations
Holdings :
Call Number Copies Material Location
P 96 .T42 H3712 2018 1 BOOK GENERAL
1 BOOK AUTOSTORE