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إدارة أسواق التجزئة = Management of retail markets
إدارة أسواق التجزئة = Management of retail markets
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إدارة أسواق التجزئة = Management of retail markets
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إدارة أسواق التجزئة = Management of retail markets
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إدارة أسواق التجزئة = Management of retail markets
إدارة أسواق التجزئة = Management of retail markets
Book

إدارة أسواق التجزئة = Management of retail markets

2010
Overview
إن التطبيق الصحيح لإدارة وتجارة التجزئة، تكمن في إيصال السلع والخدمات إلى المستهلكين النهائيين، وهذه تشمل على بيع الخدمات، وإشباع رغبات المنتج بشراء كميات كبيرة من أصناف القليلة، وإشباع رغبة المستهلكين بتوفير تشكيلة واسعة من المنتجين وبيعها بكميات صغيرة. وتوفر إستراتيجية التجزئة تحليلا دقيقا لمتاجر التجزئة، ووضوح أهدافها، وتنسيق جهودها الكلية للمشروع. إن مهمة اختيار سوق التجزئة يمكن في إختيار شريحة واحدة ممتازة ومن ثم التركيز عليها، كذلك اختيار شرائح مختلفة ومخاطبة كل منهم على حدى، كذلك الاستقرار على اختيار وتحديد نوع السلع والخدمات والأهداف وحجم كل شريحة من المستهلكين، وتحديد خصائص وحاجات العملاء الذين يريد جذبهم.
Publisher
دار الراية للنشر والتوزيع
ISBN
9957499912
Item info:
2 items available
2 items total in all locations
Holdings :
Call Number Copies Material Location
HF 5429 .A73 2010 1 BOOK BUSINESS
1 BOOK AUTOSTORE