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The eDART-IPL25 study challenges the assumption that high ad spends directly relate to strong brand recall, highlighting striking differences in recall across industries. With the growing cold chain infrastructure and an increase in home refrigerator penetration, there is a huge opportunity for growth. Talking about the journey behind the TVC, Rahul Mathew, chief creative officer at DDB Mudra, said, \"The ad brief was both exhilarating and challenging, as it required us to capture the essence of indulgence and joy that Golden Spoon promises.

InfoSum will work with GroupM, WPP's media investment group, to develop AI-driven marketing solutions using a secure data infrastructure. WPP's acquisition of InfoSum provides access to a large cross-platform source of privacy-safe data for marketing intelligence, audience targeting, and AI model training. Lauren Wetzel, CEO of InfoSum, added: \"InfoSum's mission has always been to reimagine how data powers marketing in a secure, privacy-first, and, most importantly, impactful way for advertisers and consumers.