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Kajol silenced by Kwality Wall's Golden Spoon in latest campaign
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Kajol silenced by Kwality Wall's Golden Spoon in latest campaign
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Kajol silenced by Kwality Wall's Golden Spoon in latest campaign
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Trade Publication Article
Kajol silenced by Kwality Wall's Golden Spoon in latest campaign
2025
Overview
The eDART-IPL25 study challenges the assumption that high ad spends directly relate to strong brand recall, highlighting striking differences in recall across industries. With the growing cold chain infrastructure and an increase in home refrigerator penetration, there is a huge opportunity for growth. Talking about the journey behind the TVC, Rahul Mathew, chief creative officer at DDB Mudra, said, \"The ad brief was both exhilarating and challenging, as it required us to capture the essence of indulgence and joy that Golden Spoon promises.
