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Myths of branding : a brand is just a logo, and other popular misconceptions
\"A brand is just a logo and a way of charging you more for a product- everyone knows that, don't they? After all, there is no such thing as brand loyalty, and isn't branding all fluff and art, devoid of rigour and science? These myths are all surprisingly entrenched, yet could not be further from the truth. Myths of Branding debunks the most popular misconceptions and replaces them with the reality of what it's really like to work in the world of branding and why it's such an important and effective industry. Branding experts Simon Bailey and Andy Milligan explore the misguided, mistaken and blatantly false myths that abound in the branding arena, using fascinating examples from the world's leading brands and foremost branding agencies. Myths of Branding will give you a deeper and sharper understanding of the realities of branding and brand management.\"--Back cover.
Book
Releasing Leadership Brilliance
The content will be organized around the metaphor of the four forces of flight–weight, lift, thrust, and drag–that will help leaders overcome the “sound barriers” of educational inertia. • Weight is the force of gravity toward the center of the earth. We’ll use this to talk about unleashing Personal Brilliance through self-discovery: Who am I as a leader? What do I believe in? • Lift is the force that acts at a right angle to the direction of motion. We’ll use this to talk about expanding Leadership Brilliance through collaboration with stakeholders: How can we become more than 1 + 1 = 2? • Thrust is the force that propels a flying machine in the direction of motion. Engines produce the thrust. We’ll use this to talk about leaders becoming the engine for Team Brilliance by encouraging smart risks and designing potent changes: What works? • Momentum is the force or speed of movement. We’ll use this to talk about tapping into Student Brilliance by unleashing grit, resilience, and hope: What is limiting us? So what? Now what? We want to not only make the case for change, but also provide many tools and techniques for every leader to break their sound barriers–whatever they are. We want to present relevant ideas that leaders can implement in their schools, districts, cities, and states. To do this, we will be using a storytelling format. Each section will tell one or more powerful stories/case studies, explain concepts in an easy-to-understand way, offer implementation tools and techniques, and call the reader to specific action in order to make progress. Each section of the book will contribute to a system or learning curriculum for the reader. If they follow the system and do the work, they will begin to move their schools in the direction of the promise of education: tapping into student curiosity, engaging students in school work they love, and reaping benefits from the experience. A. Research base The core of our research about what works will be the large database of successful transformation models described in the Breakthrough Project sponsored by NASSP. In addition, we will use success stories and data from school districts that Simon and Marceta have visited in their speaking and keynote addresses across the country. The keystones of the Breaking Ranks® research that are highlighted in this book fall into three core areas: • Collaborative leadership, including professional learning communities and strategic use of data; • Personalization of the school environment so that every student feels connected to her or her learning; and • Curriculum, instruction, and assessment that are aligned with state and local standards.
eBook
I don't know what to call my cat
Before a little girl has a chance to name the cat that arrives unexpectedly at her house, he disappears again, only to be replaced by another \"pet,\" Steve the gorilla.
Book
Association Schemes
Association schemes are of interest to both mathematicians and statisticians and this book was written with both audiences in mind. For statisticians, it shows how to construct designs for experiments in blocks, how to compare such designs, and how to analyse data from them. The reader is only assumed to know very basic abstract algebra. For pure mathematicians, it tells why association schemes are important and develops the theory to the level of advanced research. Originally published in 2004, this book arose from a course successfully taught by the author and as such the material is thoroughly class-tested. There are a great number of examples and exercises that will increase the book's appeal to both graduate students and their instructors. It is ideal for those coming either from pure mathematics or statistics backgrounds who wish to develop their understanding of association schemes.
eBook
