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"Ball-Rokeach, Sandra"
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Understanding ethnic media : producers, consumers, and societies
A relevant and timely book with a unique approach: the focus here is on how and why ethnic and racial minorities produce and consume media for themselves - not just how they are represented in or by the media.
eBook
Ethnicity, place, and communication technology
Purpose - The purpose of this paper is to examine the unique effect of ethnicity on people's internet connectedness. Internet connectedness is a multi-dimensional relationship that individuals form with the internet. Design/methodology/approach - Survey findings from a study of four ethnic groups living in seven residential areas within ten miles from the Los Angeles Civic Center indicate that ethnicity has a significant unique effect not only on the rate of people's internet access, but also on the three dimensions of the internet connectedness index: context and history; scope and intensity; and centrality, after controlling for individual socio-economic factors. Findings - The results indicated that African-Americans lagged behind other ethnic groups in all three dimensions of their internet connectedness. This suggests that the ways in which the internet is incorporated into people's everyday lives are likely to differ by geo-ethnic areas. Originality/value - Implications of these results are discussed from a 'communication infrastructure framework,' which provides an ecological framework to interpret the ethnic differences in the multiple dimensions of internet connectedness.
Journal Article
Hard-to-reach? Using health access status as a way to more effectively target segments of the Latino audience
Health issues disproportionately affect Latinos, but variations within this ethnic group may mean that some Latinos are harder to reach with health messages than others. This paper introduces a methodology grounded in communication infrastructure theory to better target 'hard-to-reach' audiences. A random digit dialing telephone survey of 739 Latinos living in two Los Angeles communities was conducted. The relationships between health access difficulties and connections to an integrated storytelling network as well as individual health communication source connections were explored. Findings suggest that Latinos who are connected to an integrated storytelling network report marginally greater ease finding healthcare, despite not being any more likely to have insurance or a regular place for healthcare. Latinos who have health access problems tended to rely more upon Spanish-language television for health information. In addition, those without healthcare access problems are more likely to indicate that they use health professionals, the Internet, mainstream TV and printed materials like health pamphlets for health information. The theoretical and methodological contributions of this work, its major findings, implications, limitations and policy guidelines are discussed.
Journal Article
Ethnic Media as Partners for Increasing Broadband Adoption and Social Inclusion
How can the goal of the National Broadband Plan (NBP) to alleviate social disparities be achieved? Katz, Matsaganis and Ball-Rokeach believe that local ethnic media, working with local anchor institutions, are the key to ethnic and minority broadband adoption and social inclusion. The authors illustrate this by showing how ethnic media can help realize the NBP's goals generally, and specifically with regard to developing a National Digital Literacy Corps and an online Digital Literacy Portal. Such media are, however, threatened by ongoing media ownership concentration and the defunding of public media. Sustaining such media, they argue, requires proactive public policy: inclusion in the E-Rate program; help with going online; development grant opportunities; antitrust enforcement; adoption of the NBP's call for a National Digital Literacy Corps and an online Digital Literacy Portal; and more research on the content and contextual features of ethnic media and on how they compare with “mainstream” media. This will accelerate achievement of the NBP's goals.
Journal Article
Real and Virtual Social Ties: Connections in the Everyday Lives of Seven Ethnic Neighborhoods
The relationship between online and offline social ties is studied in seven Los Angeles ethnically marked residential areas. Contrary to visions proposing a zero-sum game between the two, the authors advance a \"the more, the more\" approach to online social ties.
Journal Article
Real and Virtual Social Ties
The relationship between online and offline social ties is studied in seven Los Angeles ethnically marked residential areas. Contrary to visions proposing a zero-sum game between the two, the authors advance a “the more, the more” approach to online social ties. A higher level of belonging to real communities translates into a higher propensity for interaction online. This approach is informed by a social shaping of technology perspective, which proposes that strong anchoring to offline social and cultural groups links cyberspace to people's local communities. Results of a logistic regression analysis indicate that the chances of making a friend online increase by 7% for each belonging index unit and by 32% for each neighbor known well enough to talk to about a personal problem. Belonging is captured through an index measure, combining eight items concerning objective and subjective involvement in residential community. Ethnic differences are less pronounced than expected. However, Asian respondents, particularly those of Korean descent, are more likely to form online ties than mainstream White respondents. Focus group data suggest that online ties are established with people of the same ethnicity.
Journal Article
