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On Their Mark
The second annual Urbanathlon, sponsored by Rodale's Men's Health, and the Here Comes the Sun yoga festival from Time Inc's Health are among a growing number of events from health/fitness magazines aimed at engaging readers and advertisers alike. Health/fitness titles are doing brisk ad business. Among women's books, pages rose a healthy 11.2% year over year through October, per Mediaweek Monitor. It makes a lot of sense for the fitness category to bring it outside, Beth Fidoten, SVP, director of print services at Initiative, said of such events.
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