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"Chester, Jeff"
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No escape: marketing to kids in the digital age
2008
When used to promote certain food products, the aggregation of these new marketing tactics could worsen the childhood obesity epidemic, which is already contributing to rising rates of heart and circulatory illnesses, depression and other mental illnesses, respiratory problems, and Type II diabetes, a disease that used to strike only adults. \"Find out where they are now!\" Hotel inhabitants are also offered virtual incentives to take part in a poll: \"Just for voting, you'll have a chance to receive one of 20 free RARES [Habbo furniture]!\" MyCoke.com is a virtual, immersive environment that offers a multitude of interactive activities to engage teens, including chat, music downloading and mixing, user-generated video, blogs and its own currency.
Journal Article
Inside the Digital 'Arms Race' Called BT
2009
BT's ability to lock in individual users is also being fueled through connections to offline databases, as well as other profiling technologies. For example, Mindset Media \"lets advertisers define their targets on 21 standard elements of personality and then reach those targets on a mass scale in simple online media buys. . . . Study after study, on large, representative samples, shows statistically significant correlations between Mindsets and buyer behavior. ...
Trade Publication Article
Digital marketing to youth: an emerging threat
2008
Much of the debate on the roles that media and advertising have in the youth obesity crisis has focused on television. In this article the authors argue that increasingly sophisticated digital marketing has escaped the same level of scrutiny, with the result that young people on both sides of the Atlantic are at risk from a marketing industry that is able to target them with an everincreasing level of personalisation. They conclude that, while self-regulation is undoubtedly of value, the time has come for governments to take decisive action of their own. [PUBLICATION ABSTRACT]
Trade Publication Article
OPINION: Philadelphia, Nation Must Make Demands of ATT Comcast
2002
Seizing our rightful digital destiny won't be easy. One of the reasons groups such as mine opposed the Comcast marriage with AT&T was Comcast's lamentable track record in Washington. Comcast has long resisted any public policy that would provide communities a measure of control over their digital bandwidth. Unfortunately, Comcast and its allies have already won many of these battles at the Federal Communications Commission. We are still fighting them in the courts. Will our schools and libraries receive sufficient connections to the Internet to help educate our children? Will Comcast lines provide additional opportunities for all of the area's commercial enterprises, especially small businesses? How is Comcast planning to share its broadband empire with nonprofit civic and cultural groups? How will Comcast ensure that the benefits of the Internet serve low- income households? How much will schools, start-up businesses, and community groups have to pay to gain access? Will groups traditionally marginalized in the media business -- including women and persons of color -- get a chance at owning some of the digital pie?
Newsletter
Interactive Food and Beverage Marketing: Targeting Children and Youth in the Digital Age
2008
The paper discusses the poor health statistics for children in the age group of 11-19. The main reasons for deteriorating health are identified as reduction in cost of food products, lack of physical education and junk-food marketing. The paper also brings out the importance of having a healthy media environment which develops health and nutrition awareness amongst chidlren.
Financing Renewable Energy Projects and the Potential for Securitization
by
Tan, Madeleine
,
Chester, Jeff
,
Fellerhof, Bill
in
Alternative energy sources
,
American Recovery & Reinvestment Act 2009-US
,
Bond markets
2011
The recent U.S. financial crisis caused a significant slow-down in financings across all markets. Nonetheless, government sponsored incentives ensured that the pace of installations of wind and solar renewable energy projects in the U.S. remained robust. Much of this activity was attributable to the introduction of government-backed cash grants in the American Recovery and Reinvestment Act of 2009 (ARRA). ARRA provided developers an alternate incentive in the form of government-backed cash grants for qualifying projects, in lieu of tax credits. In addition to wind power developers, the cash grant program also has benefitted solar power developers and integrators. The combination of tax and cash incentives has resulted in a boom in the number of solar installations in the U.S. In the last couple of years, projects that are of sufficient credit quality have been able to obtain debt financing both in the bank loan market and the bond market. There are several reasons why solar is a viable candidate for securitization. The solar market has matured over the last few years and there are now originators or developers in the distributed generation sector with a track record and proven ability to originate transactions with customers in both the residential and commercial sectors.
Trade Publication Article
Quotation of the Day
by
Jeff Chester
2007
They're tracking where your mouse is on the page, what you put in your shopping...
Newspaper Article
Reset thinking for a new era online
2010
Increasingly, we are electronically \"shadowed\" online, our actions and behaviors observed and analyzed so we can be \"microtargeted.\" Companies use powerful techniques, including behavioral targeting, neuro-marketing and social media tracking, to sell and promote in the digital era. Of particular concern is how interactive marketing collects data about our health and financial concerns, as well as from children and teens.
Trade Publication Article