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"Crainer, Stuart"
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المكتبة الشاملة للأعمال : أعظم الكتب التي شكلت علم الإدارة
يقدم هذا الكتاب مجموعة من أفضل الكتب في مجال الإدارة كما يقدم ملخصا لكل كتاب إلى جانب السيرة الذاتية لمؤلفه ويهدف الكتاب إلى إثارة شهيتك وتشجيعك على البحث عن النسخ الأصلية (رغم صعوبة هذا في العديد من الحالات) ولكن سوف يمكنك هذا الكتاب من تحديث معلوماتك حول خلاصة الأفكار والخبرات الخاصة بمفكر ما ربما يبدو جمع مثل هذه القائمة التي تضم أفضل الكتب التي تناولت الإدارة خلال العشرين سنة الماضية مهمة سهلة وبسيطة ولكن تتمثل المشكلة الوحيدة في إيجاد عدد كاف منها فالزمن يتغير والظروف تتبدل ولقد شهد العقدان السابقان اهتماما متزايدا بكتب الإدارة وإدارة الأعمال.
Book
The 75 Greatest Management Decisions Ever Made
The 75 Greatest Management Decisions Ever Made is a pithy compendium that celebrates pinnacles of decision-making that have shaped management through the ages - and left their indelible impressions on business and society.
eBook
The 75 greatest management decisions ever made
The list of the 75 greatest management decisions ever made is as eclectic and eccentric as one would expect. The link between the 75 decisions is simply that they were successful and had a major impact. Some are well-known, others might be controversial. Still others are surprises. The list of 75 most compelling decisions that shaped the human endeavor of management through the ages is presented. For example, Walt Disney listened to his wife, Lillian, and named his cartoon mouse Mickey instead of Mortimer.
Journal Article
Future thinkers : new thinking on leadership, strategy, and innovation for the twenty-first century
\"The most innovative ideas from the rising stars on the Thinkers 50 Guru Radar, Thinkers50: Future Thinkers reveals breakthrough concepts from today's foremost business thinkers. It includes groundbreaking ideas from Steve Spear (five-time Shingo Prize winner), David Bach (Professor at Spain's IE Business School), Liz Mellon (Leadership Consultant), Dan Heath (Senior Fellow at Duke's CASE Center), Haiyan Wang (managing partner of the China India Institute), and many more. Stuart Crainer and Des Dearlove are the creators of the Thinkers50--the influential global ranking of management thought leaders. Their work led Management Today to describe them as 'market makers par excellence.'\"-- Provided by publisher.
Book
Cover Story: One-On-OneWhat's Eating Marketing; Drayton Bird, Malcolm Auld & Philip Kotler in conversation
With their strong backgrounds in dm and email marketing Drayton Bird and [Malcolm Auld] may see the world through marketing filters that are clearly measurable. But while we're certainly keen to get their views on direct we've resisted the temptation to focus exclusively on these areas. The world's a much bigger place.
Journal Article
Thinkers 50 strategy : the art and science of strategy creation and execution
\"Today's leading business strategists teach you everything you need to know to drive profitability and grow your companyThe Thinkers50 series delivers the latest concepts and theories on the topics of Management, Leadership, Strategy, and Innovation. You'll find the most current thinking from such luminaries as Ram Charan, Clay Christensen, Richard D'Aveni, Marshall Goldsmith, Vijay Govindarajan, Lynda Gratton, Gary Hamel, Rosabeth Moss Kanter, Philip Kotler, Nirmalya Kumar, Roger Martin, Henry Mintzberg, Kenichi Ohmae, Tom Peters, Don Tapscott, Fons Trompenaars, and Dave Ulrich.Stuart Crainer and Des Dearlove have more than 30 years experience as business journalists, editors, authors and ghost writers. Former columnists to The (London) Times, their work has appeared in newspapers and magazines worldwide\"-- Provided by publisher.
Book
What's eating marketing?
Interviews UK direct marketing (DM) expert and previous vice-chairman of Ogilvy & Mather Direct, Drayton Bird, Australian DM pioneer Malcolm Auld, and US professor of international marketing Philip Kotler about overseas perspectives on direct marketing, moving marketing up higher on the boardroom agenda, customer relationship management (CRM), and other topical marketing issues. Source: National Library of New Zealand Te Puna Matauranga o Aotearoa, licensed by the Department of Internal Affairs for re-use under the Creative Commons Attribution 3.0 New Zealand Licence.
Journal Article