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"Fryzel, Barbara"
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The true value of CSR : corporate identity and stakeholder perceptions
\"By considering the importance of Corporate Social Responsibility (CSR) as a business paradigm but also as a growing scepticism about it's outcomes, The True Value of CSR answers questions about true value behind this concept, motivations of firms embedding CSR in their core strategies and a capacity of CSR to make a real difference on the market.The presented papers and essays discuss why CSR fails by not preventing organizations from the risk of fraud or wrongdoing or why it is often accused of being an instrument of organizational PR policies. The book puts forward theoretical, empirical and practical contributions from authors coming from various fields such as economics, philosophy, management or law dealing with questions including but not limited to CSR capacity to build organizational identity, CSR perceptions and behaviours it can generate or it's role in market settings. The authors, while presenting various approaches, empirical, theoretical or practice based reflections build a well balanced picture of CSR - a biased concept grounded in semantic emotionality of its 'social' component, which legitimacy and effectiveness depends on the institutional setting of relations between market and state\"-- Provided by publisher.
Book
Aesthetics of CSR communication and perception of ethical leadership, impact on purchase intention in high and low rank CSR firms
We examined the behavioral outcomes of individuals' perceptions of the aesthetics and ethics in firms' corporate social responsibility (CSR) communications. Considering CSR communication as a key factor in building organizational trustworthiness and acknowledging the behavioral outcomes already established in the literature, this paper delves into the potential influence of aesthetic communication on perceptions of ethical leadership. Using the content analysis of CSR communications and ordinary least squares (OLS), the study investigates to what extent consumers' perceptions of a firm's ethical leadership and the aesthetic quality of its communications affect purchase intentions. Using a sample of 519 executive and non-executive students with management and economics backgrounds, we documented a positive relationship of perceptions of an organization's ethical leadership and the aesthetic attributes of its CSR communications with purchase intentions. The analysis demonstrates that respondents do not differentiate between firms classified as having high or low national CSR rankings. This research contributes to the literature on CSR by exploring the interplay between aesthetic judgments and perceptions of ethical leadership and offering a fresh perspective through the relatively unexplored lens of aesthetics in the field of environmental, social, and governance (ESG) sustainability.
Journal Article
CSR MOTIVES AND IDENTITY. ROLE OF ATTRIBUTIONS IN ENHANCING CSR DECLARATIONS
The paper looks at the behavioural outcomes of corporate social responsibility (CSR). It examines the role of attributions in mediating the relation between various types of CSR initiatives and attitude towards a company, perceived CSR identity and purchase intent. It looks into a difference in mediation mechanisms depending on whether CSR identity is induced by concrete CSR actions or by more abstract declarations about CSR. The results of in-between subject's experiment show that both general CSR stories and concrete CSR initiatives, influence purchase behaviour and that this relation is mediated through perceptions of CSR and attitudes towards a company. Surprisingly attributions matter in case of the generalised CSR declarations but not in case of concrete initiatives.
Journal Article
Antenarrational Presuppositions
Narratives are present in many kinds of human activity. They are being used and studied in different fields such as philosophy, theology, law, and literature. There is a growing interest in narratives in connection with management and organization too. In case of the latter, they sometimes come into focus as alternative ways of looking at reality, alternative, that is, for what is sometimes called 'logico-scientific thinking,' which easily can be connected to instrumental rationality and control. On the other hand, however, narratives are sometimes considered as presenting new tools of management. In marketing, for instance, it is said that narratives (about companies, products, brands) create new ways of 'connecting' with customers.
Book Chapter