Asset Details
Do you wish to reserve the book?
CSR MOTIVES AND IDENTITY. ROLE OF ATTRIBUTIONS IN ENHANCING CSR DECLARATIONS
Hey, we have placed the reservation for you!
By the way, why not check out events that you can attend while you pick your title.
Oops! Something went wrong.
Looks like we were not able to place the reservation. Kindly try again later.
Are you sure you want to remove the book from the shelf?
CSR MOTIVES AND IDENTITY. ROLE OF ATTRIBUTIONS IN ENHANCING CSR DECLARATIONS
Do you wish to request the book?
CSR MOTIVES AND IDENTITY. ROLE OF ATTRIBUTIONS IN ENHANCING CSR DECLARATIONS
Please be aware that the book you have requested cannot be checked out. If you would like to checkout this book, you can reserve another copy
We have requested the book for you!
Your request is successful and it will be processed during the Library working hours. Please check the status of your request in My Requests.
Oops! Something went wrong.
Looks like we were not able to place your request. Kindly try again later.
Journal Article
CSR MOTIVES AND IDENTITY. ROLE OF ATTRIBUTIONS IN ENHANCING CSR DECLARATIONS
2015
Overview
The paper looks at the behavioural outcomes of corporate social responsibility (CSR). It examines the role of attributions in mediating the relation between various types of CSR initiatives and attitude towards a company, perceived CSR identity and purchase intent. It looks into a difference in mediation mechanisms depending on whether CSR identity is induced by concrete CSR actions or by more abstract declarations about CSR. The results of in-between subject's experiment show that both general CSR stories and concrete CSR initiatives, influence purchase behaviour and that this relation is mediated through perceptions of CSR and attitudes towards a company. Surprisingly attributions matter in case of the generalised CSR declarations but not in case of concrete initiatives.
Publisher
Instytut Organizacji i Zarządzania w Przemyśle
