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"Kline, Stephen"
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Globesity, food marketing and family lifestyles
\"This book examines the public controversies surrounding lifestyle risks in the consumer society. Comparing news coverage of the globesity pandemic in Britain and the USA, it illustrates the way moral panic brought childrens food marketing to the centre of the policy debates about consumer lifestyles\"-- Provided by publisher.
Book
Digital Play
In a marketplace that demands perpetual upgrades, the survival of interactive play ultimately depends on the adroit management of negotiations between game producers and youthful consumers of this new medium. The authors suggest a model of expansion that encompasses technological innovation, game design, and marketing practices. Their case study of video gaming exposes fundamental tensions between the opposing forces of continuity and change in the information economy: between the play culture of gaming and the spectator culture of television, the dynamism of interactive media and the increasingly homogeneous mass-mediated cultural marketplace, and emerging flexible post-Fordist management strategies and the surviving techniques of mass-mediated marketing. Digital Play suggests a future not of democratizing wired capitalism but instead of continuing tensions between \"access to\" and \"enclosure in\" technological innovation, between inertia and diversity in popular culture markets, and between commodification and free play in the cultural industries.
eBook
Digital Play
In a marketplace that demands perpetual upgrades, the survival of interactive play ultimately depends on the adroit management of negotiations between game producers and youthful consumers of this new medium. The authors suggest a model of expansion that encompasses technological innovation, game design, and marketing practices. Their case study of video gaming exposes fundamental tensions between the opposing forces of continuity and change in the information economy: between the play culture of gaming and the spectator culture of television, the dynamism of interactive media and the increasingly homogeneous mass-mediated cultural marketplace, and emerging flexible post-Fordist management strategies and the surviving techniques of mass-mediated marketing. Digital Play suggests a future not of democratizing wired capitalism but instead of continuing tensions between \"access to\" and \"enclosure in\" technological innovation, between inertia and diversity in popular culture markets, and between commodification and free play in the cultural industries.
eBook
Forecasting through the rear-view mirror: Ethical storm clouds over children’s cultural industries
On the 4th of September, 2019 Google's subsidiary YouTube was fined $170 million by the US Federal Trade Commission (FTC) because they had been collecting data to target ads to children without parents' consent. Citing the Children's Online Privacy Protection Act (COPPA) of 1998, FTC Chairman Joe Simons condemned this violation pointing to the FTC's rule-making in 1999 intended to protect the \"privacy\" of children who surf the Internet. \"Given this rule there is no excuse for YouTube's violations of the law\" he concluded (BBC News September 4, 2019). Although it is not the first violation of children's privacy to be heard by the FTC, the size of the fine provides a reminder that that the ethical issues underwriting the protection of children in the digitally mediated market have not been diminished by the rapid expansion of children's digital cultural industries. It has also highlighted the need to once again revisit the ethical frameworks applied by cultural industries for communicating with children. Indeed, the promotional mist that has shrouded the 21st Century growth in digital communication industries seems to now be lifting, exposing on-line children's cultural industries to increasing scrutiny. Although the ethical issues underwriting child protection have been argued throughout the last 200 years, many working in children's emerging cultural industries have been ignoring the ethical frameworks guiding the adult world's interactions with children (CBS News August 25)...
Paper
From McLibel to McLettuce: childhood, spin and re-branding
Purpose - This paper seeks to report historical research into McDonald's public communication strategies as the corporation responded to the rising tide of \"political consumerism\" that accompanied its global market expansion (1960-2005).Design methodology approach - Reviewing the brand's public relations strategies, through a content analysis of news coverage, the paper analyzes the way communication strategists took account of the anxieties about youth labour practices, community relations, globalization, environment and obesity which forced the brand to acknowledge the lifestyle risks associated with children and youth.Findings - The case study portrays McDonald's as a figurehead of US entrepreneurial multinational capitalism. It reveals how addressing public opposition through the courts can backfire on a brand strategy so keen on defending its honour. The case study also finds that listening and engaging with critics is as effective as suing them for McDonald's.Originality value - The paper contributes to the historical recognition of the role that corporate communications professionals play - particularly marketing and public relations specialists - in transforming corporate practices by acknowledging consumers' growing anxieties about industrialization.
Journal Article
Late Proterozoic Extensional Deformation of Blue Ridge Basement in Virginia: Supporting Evidence from Simple Field Relations
Field relations in northern Virginia support the interpretation that a significant portion of the finite strain in the basement terrane of the Blue Ridge anticlinorium is a result of continental rifting in the Late Proterozoic. Widespread greenschist-facies disjunctive foliation overprints high-temperature Grenvillian textures in basement orthogneisses. An identical foliation occurs in randomly oriented, basement-derived boulders within Late Proterozoic rift-facies conglomerates of the cover sequence. The disjunctive foliation in the basement is also truncated at the exposed contact with cover rocks, and a greenschist-facies phyllonite zone in the basement is truncated at a Late Proterozoic syn-rift fault. These greenschist-facies tectonic fabrics, which are clearly pre-Paleozoic in age, are similar to fabrics in extensional shear zones in basement rocks that have been shown by others to predate Paleozoic compressional structures.
Journal Article
