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The innovation zone : how great companies re-innovate for amazing success
For Steve Jobs and Bill Ford, a new business model of innovation has become the driving force behind their success. With strong leadership and a disciplined process, today's leaders are creating more than great products. They are placing innovation at the center of the organization's core competencies, and changing the very nature of the customer experience. Profiling dozens of today's pioneering organizations, The Innovation Zone takes a firsthand look behind the glitz of the latest gadgets. By exploring the methods, tools, and behaviors, readers learn how to increase market value for a company, respect for the brand, and long-term competitive dominance. This new playbook for leading a modern culture debunks traditional thinking. Instead, the author's demonstrate how the \"Seven Lessons of Innovation\" can be learned through framework, case studies, and proven techniques.
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