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AI-driven value management : how AI can help bridge the gap across the enterprise to achieve customer success
Craig LeGrande and Venky Lakshminarayanan reveal how artificial intelligence can revolutionise B2B value management. This book lays out a strategic blueprint for cost-effectively scaling value management programs. Value management is the art and science of orchestrating all the business functions in your company to envision and create exceptional value for your customers - and in the process enhance your pipeline, revenue and renewals. It's designed for business leaders who are looking to harness AI to gain a competitive edge and boost pipeline, revenue and expansions, effectively solving the problem of expensive scaling in business-to-business sales and marketing.
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