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"Luetchford, Peter G"
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Ethical consumption
Increasingly, consumers in North America and Europe see their purchasing as a way to express to the commercial world their concerns about trade justice, the environment and similar issues. This ethical consumption has attracted growing attention in the press and among academics. Extending beyond the growing body of scholarly work on the topic in several ways, this volume focuses primarily on consumers rather than producers and commodity chains. It presents cases from a variety of European countries and is concerned with a wide range of objects and types of ethical consumption, not simply the usual tropical foodstuffs, trade justice and the system of fair trade. Contributors situate ethical consumption within different contexts, from common Western assumptions about economy and society, to the operation of ethical-consumption commerce, to the ways that people's ethical consumption can affect and be affected by their social situation. By locating consumers and their practices in the social and economic contexts in which they exist and that their ethical consumption affects, this volume presents a compelling interrogation of the rhetoric and assumptions of ethical consumption.
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Consuming Producers
My local supermarket stocks over one hundred kinds of coffee from a dozen different suppliers. The products range from the instant freeze-dried coffees of global companies, through specialist coffees associated with specific regions, to fair-trade goods bearing social and environmental messages. These latter, niche-market coffees attract purchasers by distinguishing themselves from mainstream brands. In the case of Fairtrade coffee, certified by the Fairtrade Foundation and bearing its mark, the appeal is linked to development goals operating through a minimum price paid to producers, coupled with a social premium. Fairtrade Labelling Organizations International (the FLO) describe this as a ‘communal fund
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