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"Lundquist, Ingrid E"
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Results-driven event planning : using marketing tools to boost your bottom line
\"Create measurable events for your clients and your company. Need to add some punch to your annual awards dinner? Assigned to produce the volunteer appreciation event? Thinking about a career as an event planner? This book reveals the process of building an event your attendees will love and applying marketing concepts to measure success. You'll learn to foresee the problems you can avoid and recognize potential hazards before they happen. The book includes valuable tips that will save you time, money, and the heartache of disappointment when you don't reach your goal. Learn the process of event production from the initial concept to post-event reporting. The practical application of marketing techniques to the world of events makes perfect sense: you can reach your goals time and again.\"--Publisher's description.
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Stretching Rental Budgets
The wedding cake is usually a focal point at a wedding, but lighting is effective on any display object such as a large floral arrangement, poster, painting on an easel, or fountain. [...] wood folding chairs now come in many colors - from the standard white, black and primary colors to tones of mahogany, walnut and natural - all of which bring your theme to life.
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