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Results-driven event planning : using marketing tools to boost your bottom line
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Results-driven event planning : using marketing tools to boost your bottom line
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Book
Results-driven event planning : using marketing tools to boost your bottom line
Available to read in the library!
Overview
\"Create measurable events for your clients and your company. Need to add some punch to your annual awards dinner? Assigned to produce the volunteer appreciation event? Thinking about a career as an event planner? This book reveals the process of building an event your attendees will love and applying marketing concepts to measure success. You'll learn to foresee the problems you can avoid and recognize potential hazards before they happen. The book includes valuable tips that will save you time, money, and the heartache of disappointment when you don't reach your goal. Learn the process of event production from the initial concept to post-event reporting. The practical application of marketing techniques to the world of events makes perfect sense: you can reach your goals time and again.\"--Publisher's description.
Publisher
TLC Pub.
ISBN
9781936616008, 1936616009
Item info:
1
item available
1
item total in all locations
| Call Number | Copies | Material | Location |
|---|---|---|---|
| GT3405.L86 2011 | 1 | BOOK | AUTOSTORE |
