Explore the vast range of titles available.

This study aims to demonstrate the impact of adopting the philosophy of market orientation, which includes understanding the needs of customers, competitors, and market trends. In the new products development (NPD) for Enicab Company, especially in the current business environment, which forces companies to innovate and develop new products to meet the changing needs of customers. The study sample included 32 questionnaires directed to Enicab workers. The questionnaires were analyzed using the SPSS V22, and one of the most prominent results of the study was that there was a positive impact of market orientation on the development of new products at ENICAB in general. Some suggestions were presented to Enicab based on the results of the study.

In light of global trends, this study aims to determine the extent of real activation of the touristic marketing concept in the field of territory marketing; Where the latter are exposed all over the world to fierce competitive pressures in order to promote them as touristic brand, so we analyze some international case studies in the field of branding for marketing places and tourist destinations, and compare them to their Algerian equivalents in terms of researching the literature, terminology, techniques, and means, case studies, conceptual studies, comparative studies, and analytical studies. We concluded that there is a significant disparity in the theoretical rooting of concepts and frameworks used in the studies, which affected the variance in the results of field or experimental studies or case studies, prompting us to recommend a comprehensive review of the literature and topics, as well as giving it a deep theoretical character.