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#Share : building social word of mouth
Social word of mouth (sWOM) has incredible reach with the potential to influence over 4.6 billion active social media consumers. The purpose of this book is to examine the influence of sWOM and provide guidance on how to operationalise its growing power.
Book
Instagramming Issues: Agenda Setting During the 2016 Presidential Campaign
Mass media can set the public’s agenda, particularly during political campaigns. In the social media era, the public can now also set the mass media’s agenda, resulting in intermedia agenda setting. This study’s purpose is to examine the intermedia agenda-setting effects between Instagram posts and mainstream newspapers during the 2016 presidential primary period. To test this relationship, a content analysis was conducted, recording the frequency of political issue mentions in newspaper articles and Instagram posts throughout the presidential primary period. Cross-correlations were then estimated to examine the direction of the influence of the frequency of issue mentions in newspaper articles and Instagram posts. Findings indicate differences between the salient issues in traditional newspapers and Instagram posts during the presidential primary. Additional results suggest a limited intermedia agenda-setting relationship between the issue agendas of mainstream newspapers and Instagram posts.
Journal Article
Development of a framework on the incorporation of real-world evidence (RWE) into cancer drug funding decisions in Canada: the Canadian Real-world Evidence for Value of Cancer Drugs (CanREValue) collaboration
ObjectiveThe Canadian Real-world Evidence for Value in Cancer (CanREValue) Collaboration was established in response to growing interest in using real-world evidence (RWE) to support health technology assessment (HTA). CanREValue has developed a framework to generate and use RWE to inform cancer drug funding decisions.Design and participantsThe RWE framework was developed using a multistage, multistakeholder approach. First, an environmental scan and qualitative study were conducted to understand the current state and key stakeholder perspectives on RWE. Next, five formal working groups (WGs) were established consisting of stakeholders with cancer drug funding expertise including clinicians, patients, methodologists, payers, regulatory decision-makers and data analysts. Through stakeholder consultations, including modified Delphi exercises and workshops, each WG developed specific framework components and identified facilitators and barriers that may impact the uptake of RWE.SettingThe CanREValue Collaboration consisted of membership and participation from stakeholders and expertise from across Canada. Central research operations were managed from Toronto, Ontario, Canada.OutcomesDevelopment of an RWE framework reflective of the needs and perspectives of stakeholders directly involved and/or impacted by cancer drug funding decisions across Canada.ResultsThrough an iterative process, a comprehensive RWE framework was developed that outlined the end-to-end processes necessary for the generation and use of RWE for HTA reassessment in Canada. The framework consists of four phases that uses various tools, templates and processes, which can be applied as a whole or in part. A diverse range of stakeholders and expertise is involved in the decision-making of each phase of the process: Phase I: identification, selection and prioritisation of RWE questions; phase II: initiating and planning the RWE study; phase III: conducting the RWE study and phase IV: conducting reassessment.ConclusionsAs the cancer drug funding landscape continues to evolve, the need for RWE to support evidence-based policy reform, pricing and reallocation of funding from low to high value settings is crucial. We have developed a framework that is adaptable and responsive to the changing landscape. The tools, templates and processes within the framework can be applied by various stakeholder groups in whole or in part to support cancer drug funding decision-making in Canada and can be adapted for use in other jurisdictions.
Journal Article
Factors associated with intention for revaccination among patients with adverse events following immunization
•Concerns about vaccine safety may arise after adverse events following immunization.•Exploring factors of revaccination may improve confidence of vaccine safety.•Adverse event type and impact may support clinical recommendation for revaccination.•Adverse event impact may inform patients’ intentions to be revaccinated.
Individuals and healthcare providers may be uncertain about the safety of revaccination after an adverse event following immunization (AEFI). We identified factors associated with physician recommendation for revaccination and participant intention to be revaccinated among patients with adverse events following immunization (AEFIs) assessed in the Canadian Special Immunization Clinic (SIC) Network from 2013 to 2019.
This prospective observational study included patients assessed in the Canadian Special Immunization Clinic Network from 2013 to 2019 for an AEFI who required additional doses of the vaccine temporally associated with their AEFI. Participants underwent standardized assessment and data collection. Physician recommendations regarding revaccination and participant intent for revaccination were recorded. AEFI impact on daily activities and need for medical attention was captured as low, moderate, high impact and serious (e.g., requiring hospitalization). Multivariable logistic regression analysis identified factors associated with physician recommendation and participant intention for revaccination, controlling for province of assessment.
Physician recommendation was significantly associated with the type of AEFI and AEFI impact. Compared to large local reaction, physician recommendation for revaccination was reduced for immediate hypersensitivity (aOR: 0.24 [95% CI: 0.08–0.76]) and new onset autoimmune disease (aOR: 0.16; 95% CI: 0.04–0.69). Compared to low impact AEFIs, physician recommendation was reduced for moderate (aOR: 0.22 [95% CI: 0.07–0.65]), high impact (aOR: 0.08 [95% CI: 0.02–0.30]), and serious AEFIs (aOR: 0.11 [95% CI: 0.03–0.37]). Participant intention for revaccination was significantly associated with AEFI impact, with reduced odds for high versus low impact AEFIs (aOR: 0.12 [95% CI: 0.04–0.42]).
Physicians appear to use AEFI type and impact to guide recommendations while patients use primarily AEFI impact to form intentions for revaccination. The findings may help inform counselling for patients with AEFIs.
Journal Article
'No rules, just right' or is it? The role of themed restaurants as cultural ambassadors
After mass media, ethnic-themed restaurants are possibly the second most influential socialising agents of foreign cultures. Whereas the media often depicts foreign cultures in a stereotypical manner, the opportunity exists in the hospitality field to offer consumers a more detailed and accurate insight into a culture. Yet, is this what consumers really want? This paper addresses an important question: How do spaces of consumption affect the perception and representation of 'authentic' culture? To explore this, a four-stage, cross-cultural (ie Australia and United States) qualitative study was undertaken to examine the role the Outback Steakhouse chain of restaurants plays in representing Australian culture in the United States. Findings revealed that US subjects were more accepting of the restaurant environment where it matched the images of Australia perpetuated by the media. By contrast, Australian subjects indicated that the image this restaurant provides is a largely stereotypical, outdated, inaccurate representation of their culture. Research implications and recommendations from a marketing, hospitality, and tourism perspective are provided.
Journal Article
Do high engagement Instagram images influence presidential candidate evaluation? The moderating effect of familiarity
PurposeThis paper aims to examine how exposure to a presidential candidate's high engagement Instagram images influences a citizen's candidate evaluations.Design/methodology/approachData were collected via Amazon MTurk. A 3 × 2 experimental design was employed to test the persuasive effect of exposure of the “most liked” and “most commented on” images of the top four 2016 US presidential primary candidates on a US citizen's candidate evaluation.FindingsResults reveal that highly engaging Instagram images of unfamiliar presidential candidates positively influenced candidate evaluations. However, the same was not true for more well-known presidential candidates.Research limitations/implicationsThis study was not conducted during a live campaign and only examined four of the top 2016 presidential primary candidates.Practical implicationsThe research includes implications for marketers seeking to increase engagement and reach in Instagram marketing campaigns. This study shows that even brief exposure to a highly engaged post involving an unfamiliar person/product on social media can significantly alter evaluations of that person or product.Originality/valueTo the authors' knowledge, no experimental designs have addressed how Instagram posts influence users' political attitudes and behaviors within the political marketing and communications literature.
Journal Article
A recipe for success: understanding regional perceptions of authenticity in themed restaurants
The purpose of this study is to investigate how geography (distance from the host country, i.e. Mexico) mediates individuals' perceptions of \"authentic\" ethnic-themed restaurants and to identify which information sources influence their beliefs. To explore these issues, a two-part (qualitative and quantitative) study was undertaken with informants recruited from two regions of the USA (Northeast and Southwest), each with differing proximity to Mexico. Findings of the study reveal that, despite the fact that all informants reside within the same country, perceptions and expectations of what constitutes an authentic Mexican restaurant varies depending upon geographic location. The further an individual resides from the host country, the more stereotypical their cultural expectations and the greater the emphasis they place on various atmospheric components when selecting an appealing authentic environment at which to dine. Atmospheric and design elements that define an \"authentic\" Mexican restaurant are provided. Finally, the study shows that significant regional differences are relevant to the frame of reference used for determining the authenticity of a Mexican restaurant. The selection of atmospheric and tangible design elements needs to be carefully considered in the construction of ethnic-themed restaurants. Findings suggest that marketers utilizing an ethnic theme need to research the cultural expectations of their target audience, their source, and to take into consideration geographic distances between the host country and the restaurant's location. This paper advances scholarship about the mediating role that geography and informational sources play in an individual's perceptions of \"authentic\" ethnically-themed environments.
Journal Article
Understanding sociocultural influences in sexual health promotion and HIV protection among Latinx sexually minoritized men: A qualitative study
In the United States, Latinx individuals account for 18% of the overall population, yet sexual minoritized men (SMM) within this demographic disproportionately represent 30% of new HIV diagnoses among all SMM. Despite the availability of highly effective HIV prevention strategies such as Pre- exposure Prophylaxis (PrEP), there are marked inequities in access and utilization of these strategies among Latinx SMM. Sociocultural factors and the experiences of Latinx SMM shape beliefs about sexual health promotion and influence HIV self-protective behavior (e.g., the correct and consistent use of condoms, regular engagement in HIV testing, and PrEP use) in this group. A descriptive, qualitative study, using thematic analysis, was designed to describe the sociocultural barriers and facilitators that influence sexual health promotion and HIV self-protection among Latinx SMM. A convenience sample of 15 Latinx SMM was recruited from an ongoing longitudinal study and online for individual interview, which were conducted virtually between October 2020 and October 2021. Five themes emerged from the data: 1) prevention is better than to cure; 2) cultural and religious norms create a culture of silence around sexual health; 3) lack of information and misinformation leading to self-reliance for sexual health protection; 4) growing wiser: maturity’s impact on sexual health and relationships; and 5) unjust and dehumanizing sexual health care. The findings from this study highlighted that stigma and structural factors shape the opportunities of Latinx SMM to engage in sexual health promotion and HIV self-protection. These findings emphasize the need for focus on addressing structural barriers such as sexual health education, access to care, and healthcare provider bias to improve sexual health outcomes among Latinx SMM.
Journal Article
Increase in perceived stress is correlated to lower heart rate variability in healthy young subjects
Emotional stress is a risk factor for cardiovascular disease. Decreased heart rate variability (HRV) is associated to increased mortality rates in certain heart diseases. Current study assessed the co-relation between perceived stress and HRV parameters. The correlation between psychological stress, measured by the perceived stress scale (PSS-14), and HRV parameters obtained during 5 min. at rest was evaluated. Data from 35 healthy young volunteers demonstrated a significant correlation between PSS-14 scores and Low Frequency-LF (ms2) by frequency domain HRV analysis. Other variables such as High Frequency and Standard Deviation of R-R intervals had also negative coefficients but did not have any significant correlation with PSS-14. No correlation between PSS-14 and sympathovagal balance parameters was found. Data interpretation demonstrated that increase in perceived stress was correlated to decrease in heart rate variability, which may point out an important mechanism in cardiovascular pathophysiology that should be further investigated.
Journal Article
Facebook and education: A classroom connection?
Facebook has become an essential part of student life for most college students; it serves not only as a primary tool of communication but also electronic socialization (Golder, Wilkinson, & Huberman, 2007). Indeed, the vast majority of college students have a Facebook account and are spending a considerable amount of time logged in (Salaway, Caruso, & Nelson, 2008). Yet, can this predominately social space also become a place for learning? To date, the reactions of using social network sites for educational purposes are mixed and empirical research is limited. Issues relating to privacy and safety and an erosion of professional boundaries are the primary reasons cited to not employ social network sites in a classroom. However, other researchers have supported the notion of using social network sites in education (Greenhow & Robelia, 2009a, 2009b; Tynes, B. M. (2007). Internet safety gone wild?: Sacrificing the Educational and Psychosocial benefits of online social environments. Journal of Adolescent Research, 22(6), 575–584. Available at http://jar.sagepub.com/cgi/content/abstract/22/6/575. Retrieved on March 25, 2010; Muñoz, C. L., & Towner, T. (2010). Social networks: Facebook's role in the advertising classroom. Journal of Advertising Education, 14(1), 20–27). This chapter serves to further this discussion by sharing the findings from surveys of instructors and students regarding their attitudes toward Facebook. Specifically, we report how each use Facebook both socially and professionally. Most important, we discuss instructors and students' perceptions of Facebook as an informal and formal teaching tool, particularly its effectiveness as an instructional or course tool, communication device, and in assisting students in their education and learning. Drawing on the survey and experiences using Facebook in multiple classroom settings, we pose specific suggestions on how instructors should use Facebook. In conclusion, the chapter supports the thesis that Facebook and education can indeed be connected.
Book Chapter