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Drawing from a multi-sourced data corpus (in-depth interviews and Instagram posts) gathered from high-net-worth (HNW) social media influencers, this article explores how these individuals reconcile ethicality and living a luxury lifestyle through the enactment of three types of personas on Instagram: (1) Ambassador of ‘True’ Luxury, (2) Altruist, and (3) ‘Good’ Role Model. By applying the concepts of taste regimes and social moral licensing, we find that HNW social media influencers conspicuously enact and display ethicality, thereby retaining legitimacy in the field of luxury consumption. As these individuals are highly influential, they could leave a potentially significant mark on public discourse and, consequently, on their audiences’ construction of ethically responsible luxury consumption. In this vein, this article offers significant managerial insights into professional influencers and discusses ethical managerial practices to ensure ethical collaborations between influencers and managers.

With the number of Covid cases and Covid-related deaths continuing unabated, achieving a high vaccination coverage is essential to ensure the safety of staff and patients and resume normal hospital care admissions and operations. This article questions current strategies around vaccination in healthcare settings and proposes ways to understand and address vaccination hesitancy among staff. It offers insights on how to develop a multifaceted vaccination strategy, which takes into consideration vaccination hesitancy among healthcare professionals and community-specific factors. Drawing from social psychological theories, we suggest that the root of vaccination hesitancy lies in conflicting representations or cognitive polyphasia. In addition, we argue that current communication strategies mostly rely on rational arguments and ignores the importance of a more emotion-based approach.

Purpose - The purpose of this paper is to explore theoretical connections between the cognitive consequences of power on self-perception and the behaviours of leaders.Design methodology approach - A systematic literature review was carried out to investigate the psychological consequences of power in terms of self-perception, perspective taking abilities, emotions and behaviours. The literature reviewed is further integrated in a theoretical model, and a series of propositions suggesting a relation between power, perspective taking, self-construal and leadership are introduced.Findings - This paper argues that power creates both temporary and enduring cognitive changes that transform the way individuals assimilate and differentiate their self from others. This transforms the way individuals in power behave as leaders, as well as followers. Individuals' self-construal and perspective taking seem to play a mediating role in determining the behaviours of powerful and powerless individuals. This relation is moderated by organizational culture and structure, as well as personality traits.Research limitations implications - Further research is needed to test these propositions, including the existence of cross-cultural differences in the power - self-construal relation, and the consequences of holding different types of power on an individual's self-construal. For employees and consultants working in organizational development and organizational change, understanding the potential consequences of power in terms of self-perception will improve the understanding of promoting individuals to higher positions. The present research also bears implications for scholars interested in understanding cross-cultural and gender differences in leadership.Originality value - This conceptualization of self-construal as an interface between power and leadership reconcile the individual dynamics of trait theories of leadership and the environmental positions of situational theories of leadership. The paper discusses elements considered critical for design of leadership programs in the workplace, professional development and programs to shape the design of leadership.

We welcome Doris's dual systems, social account of agency and self. However, we suggest that a level of affordances regarding agency is interpolated between those dual systems. We also suggest a need to consider joint (“we”) agency in addition to individual (“I”) agency, and we suggest a more fundamental role for culture in configuring both the values entering the dialogue that generates the sense of agency and self, and the nature of the dialogue itself.

Purpose The development of self-service technologies, while intended to better serve customers by offering them autonomy, has created situations in which individuals may require additional help. The purpose of this paper is to explore perceptions of chat as an assistance channel, to identify its perceived role in a customer service environment. Design/methodology/approach In all, 23 semi-structured interviews held with both chat and non-chat users assessed perceptions of chat in an assistance encounter. A thematic analysis was used. Findings The findings highlight a paradoxical perception of chat in a customer assistance context. On the one hand, customers perceive live chat as mainly beneficial in a customer service context, alleviating embarrassment, perceived threats and potential dissatisfaction linked to assistance requests. On the other hand, the elusive nature of a chat conversation interlocutor (human or artificial) adversely affects how customers interpret assistance from companies. Research limitations/implications This research underscores the perceived threats of assistance encounters and shows the ambivalent role of chat in such a context. It also highlights chat’s specific features that make it a relevant medium for assistance requests. Practical implications This study helps companies better understand customers’ perceptions of assistance requests and chat in that context. Companies can use the findings to develop better ways to address assistance needs and offer transparent and fully personalized human chat to provide an inclusive service. Originality/value This paper highlights the ambivalent role of chat as an assistance channel, easing assistance requests but also entailing a potential negative spillover effect, when negative chat perceptions of an artificial interlocutor have consequences.

Dual system and dual process views of the human mind have contrasted automatic, fast, and non-conscious with controlled, slow, and conscious thinking. This paper integrates duality models from the perspective of consumer psychology by identifying three relevant theoretical strands: Persuasion and attitude change (e.g. Elaboration Likelihood Model), judgment and decision making (e.g. Intuitive vs. Reflective Model), as well as buying and consumption behavior (e.g. Reflective-Impulsive Model). Covering different aspects of consumer decision making, we discuss the conditions under which different types of processes are evoked, how they interact and how they apply to consumers’ processing of marketing messages, the evaluation of product-related information, and purchasing behavior. We further compare and contrast theoretical strands and incorporate them with the literature on attitudes, showing how duality models can help us understand implicit and explicit attitude formation in consumer psychology. Finally, we offer future research implications for scholars in consumer psychology and marketing.

Drawing from a multi-sourced data corpus (in-depth interviews and Instagram posts) gathered from high-net-worth (HNW) social media influencers, this article explores how these individuals reconcile ethicality and living a luxury lifestyle through the enactment of three types of personas on Instagram: (1) Ambassador of 'True' Luxury, (2) Altruist, and (3) 'Good' Role Model. By applying the concepts of taste regimes and social moral licensing, we find that HNW social media influencers conspicuously enact and display ethicality, thereby retaining legitimacy in the field of luxury consumption. As these individuals are highly influential, they could leave a potentially significant mark on public discourse and, consequently, on their audiences' construction of ethically responsible luxury consumption. In this vein, this article offers significant managerial insights into professional influencers and discusses ethical managerial practices to ensure ethical collaborations between influencers and managers.

The ecological impact of day-to-day consumption has been called one of the greatest concerns of modern times. Existing research has addressed the issue by focusing on sustainable commoditized products, such as food or cosmetics. Despite commodity consumption's much larger market share and environmental impact, the luxury goods market is a major influence on the consumption and production habits of lower-end goods. Existing studies investigating the issues of sustainability in the luxury industry are scarce, and mainly focus on advertising strategies. Yet many consumer sectors attempt to capitalize on consumers' desire to own luxury goods by mimicking dominant social representations surrounding the luxury sector. A notorious example is 'fast fashion' -- low-cost clothing quickly produced in line with luxury trends -- which tries to mimic the luxury industry's exclusivity through limited functional life, planned obsolescence, and quick turnaround of production. The luxury-goods market thus fuels the extravagant expenditure and over-production which characterizes mass-market consumption, and is in direct opposition of the notion of sustainability. Here, Beckham and Voyer explore the associations between luxury consumption and sustainability, investigating attitudes towards sustainable luxury.

Through collaborations between “Instafamous” individuals and marketers, influencers have thus gone from amateur online personal brands seeking attention and approval from the wider public, to a monetized and established occupation. In this chapter, we first give an overview of the types of marketing strategies used for influencer marketing, starting with the use of traditional celebrities. We then turn to social media influencers and argue that the emergence of social media influencers has challenged the way influencer marketing traditionally works. Although further research is still needed to fully understand social media influencers’ practices, we identify three success factors that can explain how social media influencers can influence consumers. Finally, we conclude with two case studies, which illustrate two successful marketing campaigns supported by, or led by, social media influencers who launched their own brand or collaborated with brands.

This article introduces the Emergency Purchasing Situation (EPS) as a distinct buying context. EPSs stem from an unexpected event (unanticipated need or timing of a need), as well as high product importance, which are associated with a short time frame for consumer decision-making. Our conceptual review integrates largely disconnected strands of research and theories relevant to EPSs and offers a series of independent propositions to understand how these situations might affect consumer decision-making, specifically heuristic versus reflective information processing in product evaluation. We discuss changes induced by the buying context in terms of regulatory focus, perceived time pressure, and stress. Our propositions further account for purchase involvement in the form of product importance, purchase risk, and product substitutability. Finally, we consider how individual differences (expertise and trust) may affect evaluation processes. Our discussion reflects on the implications of our model, avenues for future research, and how an understanding of EPSs can be used to improve managerial practice.