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تهدف هذه الدراسة إلى استكشاف وتحليل فاعلية توظيف الإنفوجرافيك في تحقيق الأهداف التسويقية للمكتبات الوطنية. وتسعى الدراسة إلى إجراء دراسة مقارنة بين استخدام الإنفوجرافيك بين ثلاث مكتبات وطنية، وهي مكتبة دار الكتب والوثائق القومية، ومكتبة قطر الوطنية ومكتبة سنغافورة الوطنية؛ لتحليل التشابهات والاختلافات في الأساليب المستخدمة ونتائجها في تحقيق الأهداف التسويقية المحددة. اعتمدت الدراسة على المنهج المقارن باستخدام جلسات الاتصال المباشر المدعمة بالملاحظة المباشرة. توصلت الدراسة إلى أن توظيف الإنفوجرافيك بفاعلية يسهم في تحقيق الأهداف التسويقية في المكتبات الوطنية، وبناء على هذه النتائج، يمكن أن توصى الدراسة بتبني استراتيجية مماثلة في المكتبات الوطنية الأخرى. كما استنتجت الدراسة أن استخدام الإنفوجرافيك يسهم في زيادة معدل التفاعل مع المحتوى على وسائل التواصل الاجتماعي للمكتبات الوطنية محل الدراسة، ويتجلى ذلك في زيادة عدد التعليقات والإعجابات والمشاركات على لإنفوجرافيك المنشور على الصفحات الرسمية للمكتبات. وتوصي الدراسة بأن تولي المكتبات الوطنية اهتماما خاصا لاستراتيجيات التسويق، واستخدام الإنفوجرافيك التسويقي كأداة للإعلان عن الفعاليات والبرامج المهنية والتدريبية، وكذلك لعرض الإحصائيات الخاصة بالمكتبة.

The Purpose of this study was to measure and analyze the impact of trust as the independent variable and sub-variants emanating from it (Trust in colleagues, confidence in the direct superior, confidence in senior leadership) , and the social Media Marketing in the shadow of pandemic of the Delegates as a dependent variable. The objective of the study demonstrated two-dimensional, the first theoretical, and represent to provide a conceptual framework for the subject of the study, and the second field, or applied represented in the study and determine the effect of trust in the activation of the social Media Marketing of the ORIFLAM Delegates. The purpose of this study to answer questions, and then develop a theoretical framework in light of this questions, and formulate hypotheses tested correlations closely influential. the data were collected from (45) workers in ORIFLAM Delegates- Annaba -, depending on the resolution as a tool for measuring and using a number of statistical methods. Data were processed statically by using the statistical package of social sciences (SPSS V21). The results of hypothesis testing, analysis and interpretation to the impact of the correlation statistically significant differences between trust and sub-variables ups between him and the social Media Marketing of the ORIFLAM Delegates. The study suggests that ORIFLAM Delegates should strength the sharing of trust the strengthening of the activities of participation and social interaction between individuals. Also it should encourage the sharing.

The core objective of the research is to show the role of green marketing in achieving competitive advantage in fast food industry in Egypt, and by reviewing previous studies in this regard a proposed model was designed for research hypotheses, illustrating the relationships between the research variables. To collect the primary data, in-depth interview with the two scales: green marketing wand competitive advantage. The necessary tests were conducted to assess the validity of the research variable models. The Questionnaire was directed to a sample of managers in international and national fast food restaurant, the sample size was (381 managers). The researcher concluded that there is a significant impact of using the green marketing on the level of competitive advantage achieved in fast food industry under consideration.

This study seeks to examine the direct impact of creative advertising on online impulsive impulse buying among female consumers of cosmetic items in Egypt. The investigation implemented a quantitative research methodology and a deductive approach. A digital survey was employed to gather data from 412 female consumers of cosmetic items. Path analysis has been used to demonstrate the causal links among research variables employing Smart PLS4. The research results indicated that creative advertising has a substantial positive impact on online impulsive purchasing behavior. Moreover, the research offers substantial practical implications for cosmetic companies, potentially enhancing the efficacy of their advertising strategies.

This study investigates the role of artificial intelligence (AI) in transforming marketing strategies and enhancing e-commerce performance within economic enterprises, using Tesla's experience from 2012 to 2024 as a case study. The primary objective is to examine how AI-powered marketing influences the traditional marketing mix (product, price, place, and promotion) and drives e-commerce growth. The research employs a dual methodological approach: a descriptive method to clarify core concepts and an analytical method to interpret the interplay between AI integration and marketing effectiveness. Key findings reveal that Tesla's proprietary AI systems have enabled highly interactive, cost-effective digital marketing, significantly boosting online sales and customer engagement. Specifically, AI-driven product customization, dynamic pricing, direct distribution, and digital promotion - notably through CEO Elon Musk's social media influence - have established Tesla as a leader in automotive e-commerce, with over 70% of vehicle sales conducted online. Despite external disruptions in 2024, Tesla's AI-centric approach has ensured resilience and sustained growth. The implications suggest that AI-powered marketing is a dominant strategic direction for modern enterprises, offering cost efficiency, enhanced customer insights, and global market competitiveness. The study recommends widespread adoption of AI marketing across industries and emphasizes the need for organization-wide AI literacy.

The purpose of this research is to investigate the effect of consumption values which are (functional value, emotional value, social value and epistemic value),. on brand switching behavior of smartphone users in Egypt. The research adopted a quantitative approach, the sample of this research consist of smartphone users in Egypt who switch at least one time between different smartphone brands in Egypt, the researcher gathering data using an online questioner which was distributed on different social media platforms (Facebook, WhatsApp, Telegram and Instagram), 384 valid responses were collected for the structural equation modeling analysis, data analysis and hypothesis testing were conducted using SPSS software v.27. The results of this research demonstrated that all the consumption values have a negative influence on brand switching behavior. whereas, the emotional values have the most influential effect on brand switching behavior. while functional value has the least influence. The results presented in this research may be useful for policymakers in adjusting tactics and strategies to minimize or prevent customers from switching their brands to another competitive brand and promote brand commitment, which leads to brand loyalty, that is considered a cornerstone of success for smartphone companies.

This study addresses a topic of significant interest to scholars and researchers regarding the success of economic enterprises - namely, the processes involved in marketing strategies. These processes aim to understand market segmentation, target appropriate market sectors, and establish a competitive positioning that aligns with the enterprise's resources, capabilities, and customers' preferences and expectations for its products compared to competitors. Such processes play a vital role in formulating marketing strategies due to their close relationship with targeted market segments. The findings of this study reveal that achieving successful marketing performance and attaining the enterprise's predefined goals can only be realized through a realistic analysis and examination of the market. Furthermore, providing resources and capabilities aligned with marketing strategy processes enables enterprises to enhance their competitiveness and reinforce a positive image of their market position in the minds of their customers.

The present study aims to shed light on the impact of marketing deception in its various dimensions on the purchasing decision of the consumer in the city of Batna. Moreover, based on the data that was analyzed by the statistical package SPSS, we found that one of the most important results of the study was to record a significant effect of the dimensions of marketing deception on the purchasing decision of the consumer. Based on the results of the study, a number of recommendations were reached, the most important of which is the need to educate marketers about the dangers of resorting to marketing deception and the need to provide control measures to reduce and prevent it.

Few academic studies have tackled the organizational aspects of marketing. Thus, this article aims to address this shortcoming of information and present an operating model that offers a comprehensive view of marketing structuring. It also helps know what relationship can emerge between the structural dimensions of marketing and the contextual characteristics; by drawing on the conceptions of the contingency theory of organizations and examining the various previous research on the subject of marketing structuring. This work can be seen as a first step of a preparatory study to test our new conceptual model and to investigate it in an empirical way within Algerian companies.

This study presents a scientometric analysis of the evolving integration of Artificial Intelligence (AI) in marketing research, addressing a gap in quantitative assessments of this rapidly advancing field. Drawing on data from Scopus (1984-Q1 2024) and utilizing advanced bibliometric techniques in R Studio, the research maps publication trends, author influence, institutional and geographic distributions, and thematic developments. The analysis covers 565 English-language, peer-reviewed articles, revealing a marked acceleration in publication volume since 2015, with a peak of 136 articles in 2023. The United States leads in research output and international collaboration, followed by the United Kingdom, China, and India. The Journal of Business Research emerges as the predominant outlet, while key contributors such as DWIVEDI YK, KIETZMANN J, and KAR AK shape the field's discourse. Dominant themes include \"artificial intelligence,\" \"machine learning,\" \"decision-making,\" and \"marketing strategies.\" Network analyses highlight AI's central role in connecting diverse marketing subfields and fostering interdisciplinary inquiry. The findings underscore AI's transition from a peripheral topic to a core driver of marketing scholarship, with significant implications for future research directions and strategic practice. This study provides a comprehensive mapping of the field's scientometric evolution, identifying leading voices, institutions, and emerging trends.