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From the perspective of a sample of Algerian mobile phone users, this research aims to explore how digital marketing promotes free competition in the country's telecommunications industry. A questionnaire was created and sent out to the 250 people who made up the study's sample to collect data, which was then analyzed. Throughout the research, SPSS was utilized. The study discovered a connection between the average responses regarding digital marketing and support for free competition from the perspective of mobile phone users. This relationship is attributed to certain personal variables, as supported by the results of the Kruskal-Wallis test, the Mann-Whitney test, and the correlation coefficient. The model holds great importance.

This study aims to investigate the effect of e-CRM, trust, and customer satisfaction on customer loyalty. In this purpose, a quantitative study has been conducted on Algerian customers of online shopping. After distributing a questionnaire on a sample of 121 customers, a multiple linear regression has been adopted in data analysis. The results supported two out of three hypotheses, and showed that: e-CRM has not a significant effect on customer loyalty. In contrast, there exist a significant and positive impact of trust and satisfaction on customer loyalty.

The Purpose of this study was to measure and analyze the impact of trust as the independent variable and sub-variants emanating from it (Trust in colleagues, confidence in the direct superior, confidence in senior leadership) , and the social Media Marketing in the shadow of pandemic of the Delegates as a dependent variable. The objective of the study demonstrated two-dimensional, the first theoretical, and represent to provide a conceptual framework for the subject of the study, and the second field, or applied represented in the study and determine the effect of trust in the activation of the social Media Marketing of the ORIFLAM Delegates. The purpose of this study to answer questions, and then develop a theoretical framework in light of this questions, and formulate hypotheses tested correlations closely influential. the data were collected from (45) workers in ORIFLAM Delegates- Annaba -, depending on the resolution as a tool for measuring and using a number of statistical methods. Data were processed statically by using the statistical package of social sciences (SPSS V21). The results of hypothesis testing, analysis and interpretation to the impact of the correlation statistically significant differences between trust and sub-variables ups between him and the social Media Marketing of the ORIFLAM Delegates. The study suggests that ORIFLAM Delegates should strength the sharing of trust the strengthening of the activities of participation and social interaction between individuals. Also it should encourage the sharing.

Objectives: This study explores consumer perceptions of artificial intelligence (AI) in marketing, with a particular focus on its influence on buying behavior and ethical concerns, including data protection and privacy. The research aims to examine how AI technologies are received by consumers, assess the effectiveness of AI-driven ad personalization, and understand the factors that facilitate or hinder adoption. Methods: A quantitative research design was employed, utilizing a structured survey to gather data from consumers. The reliability of the survey instruments was assessed using Cronbach's Alpha and Average Inter-Item Correlation. Chi-square analysis was applied to examine relationships between variables. Results: The findings indicate that Effort Expectancy, the perceived ease of use, is a strong predictor of consumers' Behavioral Intention to adopt AI in marketing. However, Performance Expectancy is found to be non-significant, suggesting ongoing doubts about AI's predictive accuracy. Ethical concerns and trust deficits emerge as major barriers to adoption. Interestingly, Social Influence negatively affects Behavioral Intention, with consumers perceiving AI-driven marketing as potentially intrusive. Conclusions: To fully leverage AI in marketing, strategies must prioritize usability, transparency, and ethical data practices. Customization based on demographic insights can enhance relevance and improve adoption rates. The study underscores the importance of aligning AI technology with consumer expectations and values to foster trust and long-term engagement.

Objectives: Current research sought to uncover how professional marketing consultancy can empower international companies within local markets. Practices of a professional marketing consultant were taken, including (Understanding the local market, developing a local marketing strategy, Building local relationships, and Strategic direction). Methods: Quantitative methodology was utilized, and (150) responded to an online self-administered survey. SPSS was used to deal with primary data. Multiple and linear regression results indicated that \"professional marketing consultancy is able to empower international companies in local markets\" accounted for 62.5% of the observed variability in the dependent variable under investigation. Results: Results also indicated that the most influential practice of professional marketing consultants is building local relationships, which accounted for 59.8% of the observed variability in the dependent variable under investigation. Conclusions: The study recommended that professional marketing consultants increase their knowledge and approach to international companies as a proactive step before entering a local market. The current study is expected to enhance the current literature on challenges and opportunities accompanying entering new markets, especially for international companies.

E-marketing is one of the most prominent repercussions of the recent shifts in the use of modern information and communication technologies, and a form of marrying modern information knowledge with promotional activities. However, these traditional rules of the marketing process, as much as they cost effort, time and capabilities, have become unable to keep pace with the boom in the electronic marketing process, coinciding with the wave of intensive use by the masses of modern technology media with all its techniques, which were affected in one way or another by the need to deal with this digital pattern in various activities such as marketing operations, the most activities in which a new boom in practice occurred, where new rules emerged in the process of digital marketing through digital public relations activities.

This article aims to study the extent to which Algeria Telecom has adopted a customer-centric management approach in light of the digital transformation witnessed by the services sector. The issue arises from the question: To what extent have digital tools (website, Facebook, mobile phone) contributed to improving the relationship with the customer and increasing their satisfaction? The study relied on a descriptive analytical method supported by a field survey distributed to a sample of the company's customers, covering four main axes. The importance of the article lies in shedding light on the experience of an Algerian public institution in keeping up with digitization and improving service quality from the customer's perspective, and it aims to provide realistic indicators on the strengths and weaknesses in the digital communication strategy. The study concluded that there is a strong positive relationship between the effective use of digital technologies and the increase in customer satisfaction, with the mobile phone and Facebook having the highest levels of impact. The study recommends enhancing digital interaction and updating platforms in line with customer expectations.

ﺗﻬدف هذه الدراسة إلى إبراز أهمية الذكاء الاقتصادي، باعتباره منظومة متكاملة تتعدد فيه الآليات منها الذكاء والذكاء التسويقي ونظام الذكاء التسويقي الذي يمثل النموذج طرحه (Crowley)يتضمن، فهم الزبون فهم السوق، استخبارات المنتج، استخبارات المنافسين، فكل عنصر يحتاج إلى إجابة دقيقة ومعالجة ذكية بأحدث الطرق بغرض إعداد لوحة قيادة، يسهل بها اتخاذ القرار، وهذا تزامننا مع استخدام التسويق الإلكتروني و مزيجه الفعال، حيث توصلت الدراسة إلى وجود علاقة بين الذكاء التسويقي و تسويق الإلكتروني، فكلاهما يساهمان في تحقيق انتشار سريع للمنتج، عبر قنوات رقمية لمختلف الزبائن بأساليب ترويجية شيقة و مثيرة، وبالتالي دخول في مجال الابتكار و هذه ما تم التماسه من خلال استخدام نظام الذكاء التسويقي في تطوير المزيج التسويقي الإلكتروني بمؤسسة بريد الجزائر .

اختبر هذا البحث الأثر غير المباشر للكلمة المنطوقة إلكترونيا على نية أعادة شراء تذاكر الطيران الإلكترونية في مصر من خلال ثقة العلامة التجارية كوسيط استناد إلى نظرية السلوك المخطط، بالإضافة إلى التعرف على الدور المعدل لأنشطة التسويق بالذكاء الاصطناعي في العلاقة بين الكلمة المنطوقة إلكترونيا وثقة العلامة التجارية. حيث تم إجراء البحث على عينة عشوائية مكونة من (٣٨٤) مفردة، وذلك اعتمادا على أسلوب الاستقصاء كوسيلة لجمع البيانات الميدانية؛ ومن ثم تم استخدام برنامج(AMOS v.25) وبرنامج (Spss v.26). وقد توصل البحث إلى أن الكلمة المنطوقة إلكترونيا تؤثر إيجابيا على نية أعادة شراء تذاكر الطيران الإلكترونية في مصر من خلال وساطة جزئية لثقة العلامة التجارية؛ حيث إن المعلومات الإيجابية عن تذاكر الطيران الإلكترونية في الكلمة المنطوقة إلكترونيا تعزز من نية أعادة شراء العملاء وذلك من خلال علامة تجارية جديرة بالثقة لدى عملائها. كما وجد البحث أن قدرة أنشطة التسويق بالذكاء الاصطناعي على تعديل الأثر الإيجابي للكلمة المنطوقة إلكترونيا في ثقة العلامة التجارية.