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This article examines the role of quality culture in determining the performance of institutions and organizations. Quality culture means adopting values of continuous improvement and striving for the highest levels of performance to satisfy customers and stakeholders. Numerous studies assess organizational performance and highlight factors such as board size, diversity, and innovation. However, these studies differ in terms of geographical context and variables used. This review aims to provide an overview of the methodologies of these studies and lay the foundation for future research on this important topic.

The current study dealt with the topic of tools to provide a distinct digital customer experience for B2C organizations in the age of uncertainty. The study aimed to identify the tools through which to provide a distinct digital customer experience. An electronic questionnaire was distributed to the study sample for the purpose of collecting data to test the study hypotheses. The current study focused on the Kingdom of Saudi Arabia. The sample size was 550 individuals. Stepwise analysis was used to test the study's hypotheses. The study concluded that the most important tools for providing a distinct digital customer experience for B2C organizations in the age of uncertainty are the outstanding performance of the online store, the product's value proving, and effective communication with customers. The case study contributes to enriching the knowledge side of the dimensions of the digital customer experience, which have not been adequately addressed by researchers. It will also contribute to informing those responsible for digital marketing in B2C organizations how to enhance the customer's digital experience in a way that they can maintain and increase their loyalty.

The current research aims to test the trust and commitment as intermediate variables in the relationship between customer satisfaction and loyalty in the Algerian Mobilis Telecom, therefore the empirical side goal for the research is to test these two factors depending on the structural equations and Bayesian analysis. The sample included 300 participants at Mobilis Telecom and the results of the study after the statistical treatment using AMOS program confirmed the significance of trust and commitment as intermediate variables.

Objectives: This study investigated employers' perceived quality of experiences from recent interactions with formal and informal agents as two major marketing activities of labor intermediaries used by Kuwaiti household in hiring foreign domestic workers. We analyze perceived agent-related differences in pre-hiring information exchanges and their effects on the level of in-service satisfaction, problems, and on future choice of agents. Method: A survey method was used to examine the perceptions of random sample of 402 Kuwaiti households regarding their experiences with placement agents in the pre-hiring and post hiring stages. Results: Findings revealed marked differences between formal and informal agents as information gateway. Informal agents were better information source that led to a marked increase of in-service satisfaction and lower incidence of in-service problems. More households are switching formal agents to informal agents despite the risk of using their services. Conclusions: Findings of this study is imperative to improve the marketing perfonnance of formal agents in facing their informal unlicensed competitors. Moreover, labor market policy makers must realize the strong market inclination to use informal agents and put measures to improve the competitive structure while preserving the welfare of workers and their employers.

This study aims to investigate the effect of e-CRM, trust, and customer satisfaction on customer loyalty. In this purpose, a quantitative study has been conducted on Algerian customers of online shopping. After distributing a questionnaire on a sample of 121 customers, a multiple linear regression has been adopted in data analysis. The results supported two out of three hypotheses, and showed that: e-CRM has not a significant effect on customer loyalty. In contrast, there exist a significant and positive impact of trust and satisfaction on customer loyalty.

هدفت الدراسة إلى الكشف عن أثر التسويق الرقمي في الصورة الذهنية في بنك الأردن وقد تم استخدام المنهج الكمي في الدراسة، ولجمع البيانات تم تطوير استبانة وتوزيعها على عينة من مجتمع الدراسة بلغ عددهم (380) فرداً من عملاء بنك الأردن، كانت متغيرات الدراسة متمثلة بالتسويق الرقمي والصورة الذهنية وقد توصلت الدراسة إلى وجود أثر للتسويق الرقمي بأبعادها (جذب العملاء الرقمي، الاحتفاظ الرقمي مع العملاء، التعلم والاتصال الرقمي، الخدمات الرقمية، المحيط المادي الرقمي) في الصورة الذهنية، حيث يساعد التسويق الرقمي في إنطباعات وقرارات العملاء ورضاهم في إختيارهم للتعامل مع بنك الأردن، كذلك وجود وعي للعملاء نحو المقارنة بين بنك الأردن والبنوك الأخرى من خلال القنوات الإلكترونية والعروض والخدمات المقدمة، إذ يعد التسويق الرقمي من الطرق التي تساهم في تعزيز القدرات التنافسية، أوصت الدراسة أفضلية العمل على زيادة الوعي بأهمية الصورة الذهنية وضرورة الإهتمام بمحتوى المنتجات والخدمات المقدمة بمصداقية من خلال إستخدام أساليب وأدوات رقمية مميزة.

Advertising is a pivotal element in the landscape of marketing, primarily focused on capturing consumer attention and enhancing sales volumes. It holds a critical position in fostering brand recognition and influencing purchasing decisions. Nevertheless, the realm of advertising has been subject to substantial scrutiny due to the prevalence of deceptive and misleading practices that furnish consumers with erroneous and incomplete information. This study aimed to highlight how advertising deception affects consumers' behavior and their trust in the brand. It concluded that advertising deception negatively affects both consumer psychology and the organization's reputation, in addition to a decline in customer support and loyalty to the brand.