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Technology: Fraud nags at Google's grand strategy: The search giant has always offered its many services for nothing, but the threat of click fraud may change the way it does business
John Carreras was once a contented Google advertiser. He used text adverts that appeared alongside searches to bring people to his trade exhibition website. He happily paid Google a few cents for every referral, believing that anyone who clicked through to his site from Google was a likely customer. But then he attended a conference in Las Vegas, and he noticed something strange: the number of Google referrals he was getting dropped dramatically, only to rise again once the conference was over. If you add in a second kind of scam, where people earn themselves a little money from Google by clicking on ads they're hosting on their own sites, you can see the potential for malice. Click fraud, as it's called, is acknowledged by Google as a problem: last year, Google chief financial officer George Reyes described it as \"the biggest threat to the internet economy\". While Google Labs, as the company calls its development division, turns out new products at a cracking pace, Google remains largely dependent on just one source of income: advertising. Google would never admit to being uneasy about that reliance. Why should it? Advertising is doubling the company's revenue every year, and is expected to generate almost $10bn this year. But for all the undoubted strengths of its pay-per-click system, some worrying vulnerabilities have emerged.
Newspaper Article
Immigrants' attorneys brace for legal battle
[John Willshire-Carrera] is one of a handful of attorneys representing the group of more than 300 undocumented immigrants that were arrested on March 6 by federal agents at Michael Bianco Inc., a factory in New Bedford, Mass. That is the reason why Willshire-Carrera, who works for Greater Boston Legal Services, and about 10 other Massachusetts attorneys requested on Friday that the detainees being held in Texas be returned to Massachusetts as soon as possible. Massachusetts Sen. Edward Kennedy sent a letter to Department of Homeland Security Secretary Michael Chertoff asking him for the following: to release the names of the detainees and where they are being held; to return those being held out of the state to Massachusetts; to release the remaining detainees on their recognizance; and to meet with him to discuss the situation.
Newsletter
OnlineExhibitAuction.com Goes Live; Revolutionizing Trade Show Exhibit Purchasing
SANTA CLARA, Calif.--(BUSINESS WIRE)--Jan. 5, 2000--Impact Displays, maker and distributor of portable displays and graphics, today announced online access to OnlineExhibitAuction.com, a forum for the purchase and repurchase of trade show exhibit display items. OnlineExhibitAuction.com's easy to use, understand and navigate website provides registered users the opportunity to bid and post exhibit items as well as offers tips and hints for successful buying and selling of these items. All users must be registered by filling out the online form in order to use the site. Once registered, users decide whether to bid on or post items.
Newsletter
IN THE SCHOOLS Immigrant Students' Rights at Risk
\"Clearly, immigrant children - particularly the undocumented - are at risk for a variety of reasons,\" said Kathy Jarvis, a member of Advocates for Children of New York, an educational advocacy group. Jarvis also is a member of the school chancellor's Committee on Immigrant Affairs. According to John Willshire Carrera, an attorney specializing in immigration law who also directs the Immigrant Student Program for the National Coalition of Advocates for Students, the problems of undocumented students were compounded by the 1986 Immigration Reform and Control Act, which brought not only amnesty for millions of undocumented immigrants, but also sanctions for employers who hire undocumented workers. A 1982 U.S. Supreme Court decision in Plyler v. Doe ruled that public schools were prohibited from denying immigrant students access to a public education from kindergarten through 12th grade on the basis of their immigrant status, Carrera reminded the educators last week. The ruling covers undocumented as well as legal immigrants.
Newspaper Article
Museum engages kids in civil rights history ; Museum engages children in history; Exhibits: Port Discovery holds a weekend program honoring the Rev. Martin Luther King Jr
More than 1,500 visitors came to Port Discovery yesterday for the museums' exhibits and activities, including the scavenger hunt, Dunbar Jazz band and an \"I Have A Dream\" tree, in which children write down their aspirations and hang them on a tree. Ed Adams and his wife, [Janel Adams], drove to Port Discovery from Boyds in Montgomery County with their three children, Alana, 11, Austin, 10, and Andrew, 3. Photo(s); Eleven-year-old Emily Buczynski and her sister Rachel, 9, write their aspirations on paper doves and hang them on the \"I Have a Dream\" tree at Port Discovery. Families learn about historical African-Americans and civil rights at the museum.; Credit: ELIZABETH MALBY : SUN STAFF
Newspaper Article
Click Fraud Victim Fights Back With New Software
Until now, advertisers have had to rely on the search engines themselves to ensure PPC data was legitimate and valid. With the use of WCW auditing services, web advertisers and marketers can take charge of the important job of protecting PPC advertising from fraud. WCW helps advertisers save money, preserve the integrity of marketing data generated by PPC links, and more effectively market their products and services to legitimate customers. WCW auditing services offer a comprehensive set of tools to detect, defeat and deter click fraud. WCW collects valid click data to track repeated clicks from the same user. This data can be provided to the PPC company as evidence of clicks as fraudulent or illegitimate that should not be charged to advertisers. WCW detects repeated clicks from all search engines, so that a user who clicks on PPC links in multiple search engines will still be identified as a repeat visitor generating fraudulent clicks.
Newsletter
Darden Restaurants, Inc
Darden Restaurants is a full-service restaurant company that owns and operates about 2,160 restaurants in the US and Canada under the Olive Garden (Italian restaurant), LongHorn Steakhouse (American West inspired steakhouse restaurant), Yard House (American food), Chuy's (Mexican and Tex-Mex inspired restaurant), Ruth's Chris Steak House (fine dining steakhouse restaurant), Cheddar's Scratch Kitchen, The Capital Grille (upscale steakhouse), Seasons 52 (casual grill and wine bar), Eddie V's Prime Seafood, Bahama Breeze (Caribbean food and drinks), and The Capital Burger trademarks. The company also has about 155 restaurants operated by independent third parties under area development and franchise agreements and four restaurants operating under contractual agreements. Most of its restaurants are located in the US.
Report