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Strategic Reputation Management examines the ways in which organizations achieve “goodness” through reputation, reputation management, and reputation strategies. It presents a contemporary model of strategic reputation management, helping organizations and stakeholders to analyze the business environment as a communicative field of symbols and meanings in which the organization is built or destroyed. Authors Pekka Aula and Saku Mantere introduce the eight generic reputation strategies, through which organizations can organize their stakeholder relationships in various ways. They illustrate their arguments using real-world examples and studies, from the Finnish Ski Association to Philip Morris International. This book will serve as required reading in advanced courses covering public-relations practice, advanced topics in PR, corporate communication, management, and marketing. Professionals working in PR, business, management, and marketing will also find much of interest in this volume.

The main objective of this paper is to analyze the causal relationship between foreign direct investment (FDI), exports, and economic growth in the Republic of Croatia for the period 2000-2020 and determine the implications of research results on corporate management. The management of the investment enterprise is usually interested in high returns, whereas the management of the recipient enterprise is interested in higher productivity, spillovers, and larger market share on domestic and international markets. Several methodological approaches, including unit root tests, cointegration tests, and Granger causality test, were used to assess the relationship between gross domestic product (GDP) growth rate, on the one side, and the share of FDI and total exports of goods and services in real GDP, on the other side. The results of cointegration tests indicated there is no long-term relationship between the real GDP growth rate, the share of FDI, and the share of exports of goods and services in real GDP. Based on the Granger causality test, it cannot be concluded that there is no causal relationship between the analysed variables. Finally, the paper discusses the implications of the conducted research for corporate management. The results indicate that managers are not discouraged by the fact that FDI is not correlated to economic growth, as investment decisions are determined by numerous factors and not primarily by the growth rate of a recipient country.

Asian corporations and their ability to access financing deserve special attention due to their importance in global markets, their integration into regional and global supply chains, and their ownership structures. This report covers some of the long-term trends observed in the listed corporate sector and capital markets in Asia. It also looks at how Asian companies used market-based financing during the COVID-19 pandemic, and the main fiscal and regulatory measures Asian authorities took to support the corporate sector’s access to finance during this period.

Small and medium-sized enterprises (SMEs) that scale up have long raised policy interest for their extraordinary potential in terms of job creation, innovation, competitiveness and economic growth. Yet, little is known about which firms could effectively become scalers, and what policies could effectively promote SME growth.

Financial distress and crises for businesses can be used to implement substantial organizational changes and turnaround the damage done to achieve financial equilibrium in the short term and financial stability in the long term. Plans, methodology and tools are provided here to examine how this turnaround can be achieved.

How and why do corporations use the internet for reporting to their stakeholders? How and why has corporate reporting extended beyond financial reporting to include environmental, social, and governance (ESG) reporting and even integrated reporting. The major drivers of modern reporting have changed, to include data driven decision making, big data, and advanced analytics, as well as the use of electronic representations of data with tools such as XBRL. Here we explore the various vehicles for using the internet, including social media and blogs as well as corporate websites and the websites of regulators. And we delve into the impact of portable devices, like smartphones and tablets. Corporate reporting on the internet is changing fast because of changes in technology and stakeholder expectations. Companies are having a hard time keeping up. This book offers a roadmap to follow–a roadmap to start on now. Most importantly, the book lays out a strong case for integrated reporting and shows how reporting on the internet is ideally suited to the creation of integrated reports. This book is of interest to executives in charge of the reporting function for their companies, students of accounting and management, and to serious investors and others with a strong interest in corporate reporting and the direction in which it is headed.

It takes a truly confident leader to admit what they don't know--and a brave one to ask their subordinates what they really think. A telling anecdote about the kind of leader Bob Stiller wanted to be comes early in his recent book about how he grew a small Vermont business into Green Mountain Coffee Roasters. When the company was young, he became aware that his employees were working with a set of unwritten rules referred to as CBS--shorthand for cuz Bob says--based on offhand comments he had made. Stiller is proof that a leader who doesn't control every decision or claim to have all the answers can grow a company that is both financially successful and lauded for its ethical choices.

An interview with Mark Surman, president of Mozilla, is presented. Among other things, he talks about managing a mission-driven technology organization through major transitions.

Two strengths distinguish this textbook from others.  One is its presentation of subjects in the contexts where they occur.  Students see different perspectives on subjects and learn how complex and dynamic the mergers and acquisitions environment is.  The other is its use of current events.  Of its 72 case studies, 3/4 are new or have been updated.  The implications of Dodd-Frank and US Supreme Court rulings affecting the Sarbanes-Oxley Act, among other regulatory changes, are developed to enhance teaching and learning experiences.  Other improvements to the 6th edition have shortened and simplified chapters, increased the numbers and types of pedagogical supplements, and expanded the international appeal of examples.  With a renewed focus on empirical  and quantitative examples, the 6th edition continues to demonstrate how people work together on mergers and acquisitions and why the actions of specific individuals have far-reaching implications.