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Results-driven event planning : using marketing tools to boost your bottom line
\"Create measurable events for your clients and your company. Need to add some punch to your annual awards dinner? Assigned to produce the volunteer appreciation event? Thinking about a career as an event planner? This book reveals the process of building an event your attendees will love and applying marketing concepts to measure success. You'll learn to foresee the problems you can avoid and recognize potential hazards before they happen. The book includes valuable tips that will save you time, money, and the heartache of disappointment when you don't reach your goal. Learn the process of event production from the initial concept to post-event reporting. The practical application of marketing techniques to the world of events makes perfect sense: you can reach your goals time and again.\"--Publisher's description.
Book
Reviewing stakeholders during the Itaewon Halloween crowd crush, Korea 2022: Qualitative content analysis version 2; peer review: 2 approved, 1 approved with reservations
Background
The issue of crowd crushes has been not only very complicated but also uncertain. This article aimed to evaluate how situations such as the Itaewon Halloween crowd crush in South Korea in 2022 can be better managed to reduce human loss.
Methods
Qualitative analysis was the key methodology used to compare emergency planning for ordinary events with contingency planning for special events, focusing on four stakeholders, namely governments, businesses, voluntary organizations, and other local communities.
Results
The key finding was that all stakeholders would need to supplement emergency planning for ordinary events with contingency planning for special events for the nation. They must embody cooperation, cutting-edge technologies, routinized updates, situation awareness, political rationality, training and exercise, and others, based on inclusion.
Conclusions
This is a pioneer study that examined the Itaewon crowd crush more comprehensively than others in particular by including many disaster management principles.
Journal Article
Let Us Dream’s Migration to a Global Virtual Conference: Delivering a Social Entrepreneurial Event
This case study applies Rudolph et al.'s (2021) social entrepreneurship model to describe the migration of Let Us Dream’s (LUD) face-to-face social entrepreneurial conference to a virtual platform during the COVID-19 pandemic. LUD TIC focused on community service initiatives in the areas of education, health and social services for the purpose of impacting local and international communities in a transformative way. Organizers experienced many positive outcomes (e.g., high attendance and participant satisfaction), human capital and leadership development of its collaborative volunteer planning teams, and the empowerment of local and global communities. The discussion section elaborates on the social entrepreneurship model findings, and other lessons learned, and provides recommendations for others planning to deliver a virtual or hybrid conference in multicultural contexts.
Journal Article
Transitioning to virtual and hybrid events : how to create, adapt, and market an engaging online experience
C reating virtual events is not as simple as moving the same content online -- learn how to immediately leverage virtual solutions for effective in-person online events As the global COVID-19 pandemic continues to have unprecedented impact on both the global economy and the whole of the world population, the need for effectively and efficiently.
eBook
Towards a Holistic Framework for the Olympic-Led Sustainable Urban Planning Process
Sport mega-events, like the Olympics, are renowned for their urban and socioeconomic impacts. Based on a literature review, this paper proposes a holistic framework for an Olympic-led sustainable planning process, encompassing five key sustainable urban principles: accessibility, integration, flexibility/adaptability, security, and sustainability compliance. The framework provides a structured approach to assess these principles at three different temporal and spatial levels: location selection, pre-event planning, and post-event planning. The proposed holistic framework is applied to the Rio 2016 Summer Olympics, revealing a significant disconnection between the initially promised sustainable development goals and practical achievements. While enhancements in accessibility were observed, the other key sustainable urban principles exhibited limited or negligible improvements. The proposed holistic framework holds the potential to foster lasting positive impacts and sustainable urban improvements in host cities, particularly in developing countries.
Journal Article
The practical guide to managing event venues
\"This is a short, accessible and practical guide to running venues which are in the business of hosting events. Using honest guidance peppered with the author's real-life situational anecdotes to contextualise the topics, the book is logically structured around the key stages of event management - pre-event, onsite and post-event. Topics covered include developing the client relationship, marketing, financial accountability, risk, interdepartmental communication, onsite procedures and post-event evaluation. This is a fundamental resource for all events management and hospitality students. It is also a book for anybody who manages a venue or is a venue event manager. The Practical Guide to Managing Event Venues makes the business of venue management appealing, understandable and achievable\"-- Provided by publisher.
Book
Festival Attendees: A Motivation and Performance Analysis of a Young Adult Literature Festival
This research, with data collected pre-COVID-19, provides insight into an interesting and rarely studied event, the young adult (YA) literature festival. Survey research conducted at a YA festival, with attendees generally from middle school through university age, provided useful insight into the motivations for visiting the festival, determination of the person making the decision to attend (surprisingly, the YA and rarely his/her parent) and the satisfaction and dissatisfaction factors that affected the attendee’s attitude toward the festival. In addition, Significance Performance Analysis (SPA) is introduced as an alternative to the widely used Importance Performance Analysis (IPA) model.
Journal Article