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Results-driven event planning : using marketing tools to boost your bottom line
\"Create measurable events for your clients and your company. Need to add some punch to your annual awards dinner? Assigned to produce the volunteer appreciation event? Thinking about a career as an event planner? This book reveals the process of building an event your attendees will love and applying marketing concepts to measure success. You'll learn to foresee the problems you can avoid and recognize potential hazards before they happen. The book includes valuable tips that will save you time, money, and the heartache of disappointment when you don't reach your goal. Learn the process of event production from the initial concept to post-event reporting. The practical application of marketing techniques to the world of events makes perfect sense: you can reach your goals time and again.\"--Publisher's description.
Book
Reviewing stakeholders during the Itaewon Halloween crowd crush, Korea 2022: Qualitative content analysis version 2; peer review: 2 approved, 1 approved with reservations
Background
The issue of crowd crushes has been not only very complicated but also uncertain. This article aimed to evaluate how situations such as the Itaewon Halloween crowd crush in South Korea in 2022 can be better managed to reduce human loss.
Methods
Qualitative analysis was the key methodology used to compare emergency planning for ordinary events with contingency planning for special events, focusing on four stakeholders, namely governments, businesses, voluntary organizations, and other local communities.
Results
The key finding was that all stakeholders would need to supplement emergency planning for ordinary events with contingency planning for special events for the nation. They must embody cooperation, cutting-edge technologies, routinized updates, situation awareness, political rationality, training and exercise, and others, based on inclusion.
Conclusions
This is a pioneer study that examined the Itaewon crowd crush more comprehensively than others in particular by including many disaster management principles.
Journal Article
Leveraging AI tools for streamlined library event planning: a case study from Lane Medical Library
Health sciences and hospital libraries often face challenges in planning and organizing events due to limited resources and staff. At Stanford School of Medicine’s Lane Library, librarians turned to artificial intelligence (AI) tools to address this issue and successfully manage various events, from small workshops to larger, more complex conferences. This article presents a case study on how to effectively integrate generative AI tools into the event planning process, improving efficiency and freeing staff to focus on higher-level tasks.
Journal Article
Olympic Waterfronts: An Evaluation of Wasted Opportunities and Lasting Legacies
Mega-events such as the Olympic Games are powerful tools for city-branding and urban development, carrying the ability to create lasting physical, political, social, and economic legacies. Waterfront redevelopment has become a primary mechanism for revitalizing urban spaces, especially through brownfield requalification, and the Olympics have not been indifferent to this trend. Several recent editions have engaged in the rehabilitation of urban waterfronts. To analyze common mistakes that may impair the quality of these interventions, we apply a revised version of a binary evaluation tool to nine such Olympic Waterfronts, starting with Barcelona 1992, assessing their contexts, budgets, programs, plans, and environmental integration. The results show that the Olympic Waterfront can drastically change the image of the city, greatly contributing to the perceived success of the event’s legacy and creating new urban centralities. However, the inadequate management in the planning, delivery and, especially, legacy stages of the event can compromise this “Olympic Effect”. The test application of the evaluation tool proved successful in the context of mega-event planning and post-event transformation. It could potentially be useful in informing present and future decision-making regarding waterfront regeneration projects by highlighting pressure-points that, if not addressed, may hinder the future success of the interventions.
Journal Article
Let Us Dream’s Migration to a Global Virtual Conference: Delivering a Social Entrepreneurial Event
This case study applies Rudolph et al.'s (2021) social entrepreneurship model to describe the migration of Let Us Dream’s (LUD) face-to-face social entrepreneurial conference to a virtual platform during the COVID-19 pandemic. LUD TIC focused on community service initiatives in the areas of education, health and social services for the purpose of impacting local and international communities in a transformative way. Organizers experienced many positive outcomes (e.g., high attendance and participant satisfaction), human capital and leadership development of its collaborative volunteer planning teams, and the empowerment of local and global communities. The discussion section elaborates on the social entrepreneurship model findings, and other lessons learned, and provides recommendations for others planning to deliver a virtual or hybrid conference in multicultural contexts.
Journal Article
The practical guide to managing event venues
\"This is a short, accessible and practical guide to running venues which are in the business of hosting events. Using honest guidance peppered with the author's real-life situational anecdotes to contextualise the topics, the book is logically structured around the key stages of event management - pre-event, onsite and post-event. Topics covered include developing the client relationship, marketing, financial accountability, risk, interdepartmental communication, onsite procedures and post-event evaluation. This is a fundamental resource for all events management and hospitality students. It is also a book for anybody who manages a venue or is a venue event manager. The Practical Guide to Managing Event Venues makes the business of venue management appealing, understandable and achievable\"-- Provided by publisher.
Book
Mega-Sport Events, Micro and Small Business Leveraging: Introducing the \MSE-MSB Leverage Model\
Micro and small business (MSB) interests legitimize mega-sport event (MSE) candidature bids. Yet, MSB interests can be sidelined in the event lead up, live staging, and legacy periods. This article provides a detailed: 1) review of MSE impacts on existing MSBs residing within targeted
host communities, 2) conceptual and practical examination of MSE leveraging opportunities, 3) synthesis of good inclusionary practices identified in previous MSE case studies. As a result, a series of general and specific ways MSEs can foster MSB leveraging and legitimize local interests are
suggested. We present a comprehensive analysis of key works since mid-1990s related to the themes identified above. Our analysis identifies that there is limited conceptual and empirical research on MSB impact and leveraging activities in the context of MSEs, yet significant evidence points
to negative experiences, disruption, and displacement effects on residential (host) communities. We purposively focus on good practice in the context of other MSEs from the Olympics Games (e.g., London 2012, Rio 2016) and FIFA World Cup (e.g., South Africa, 2010) to inform recommendations
and managerial implications. We outline a systematic series of ways MSBs can be structurally excluded from accessing MSE leveraging opportunities. Building on Chalip's widely adopted event leverage model (ELM), we present the \"MSE-MSB Leverage Model\" to illustrate how MSEs can (re)position
MSBs as legitimate stakeholders to support greater leveraging opportunities and better (re)distribute event benefits back into host communities across planning and delivery stages. These range from reconfiguring: 1) event planning principles and policies, 2) regulatory and trading environments,
and 3) the development of MSB business-to-business networks and partnerships.
Journal Article