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Results-driven event planning : using marketing tools to boost your bottom line
\"Create measurable events for your clients and your company. Need to add some punch to your annual awards dinner? Assigned to produce the volunteer appreciation event? Thinking about a career as an event planner? This book reveals the process of building an event your attendees will love and applying marketing concepts to measure success. You'll learn to foresee the problems you can avoid and recognize potential hazards before they happen. The book includes valuable tips that will save you time, money, and the heartache of disappointment when you don't reach your goal. Learn the process of event production from the initial concept to post-event reporting. The practical application of marketing techniques to the world of events makes perfect sense: you can reach your goals time and again.\"--Publisher's description.
Book
Reviewing stakeholders during the Itaewon Halloween crowd crush, Korea 2022: Qualitative content analysis version 2; peer review: 2 approved, 1 approved with reservations
Background
The issue of crowd crushes has been not only very complicated but also uncertain. This article aimed to evaluate how situations such as the Itaewon Halloween crowd crush in South Korea in 2022 can be better managed to reduce human loss.
Methods
Qualitative analysis was the key methodology used to compare emergency planning for ordinary events with contingency planning for special events, focusing on four stakeholders, namely governments, businesses, voluntary organizations, and other local communities.
Results
The key finding was that all stakeholders would need to supplement emergency planning for ordinary events with contingency planning for special events for the nation. They must embody cooperation, cutting-edge technologies, routinized updates, situation awareness, political rationality, training and exercise, and others, based on inclusion.
Conclusions
This is a pioneer study that examined the Itaewon crowd crush more comprehensively than others in particular by including many disaster management principles.
Journal Article
Leveraging AI tools for streamlined library event planning: a case study from Lane Medical Library
Health sciences and hospital libraries often face challenges in planning and organizing events due to limited resources and staff. At Stanford School of Medicine’s Lane Library, librarians turned to artificial intelligence (AI) tools to address this issue and successfully manage various events, from small workshops to larger, more complex conferences. This article presents a case study on how to effectively integrate generative AI tools into the event planning process, improving efficiency and freeing staff to focus on higher-level tasks.
Journal Article
The Event Planning Toolkit
The Event Planning Toolkit will help you rise to the occasion to plan and execute extraordinary meetings and events by getting organized, reducing time-wasting mistakes, and inspiring creativity. The Event Planning Toolkit provides the information you need to prepare and execute each aspect of your event with precision and enjoy the big day with less stress and fewer unpleasant surprises. It provides the assistance you need to make your event a real hit. Many people find the thought of planning an event to be an intimidating prospect. They think they're not organized enough, or they don't have the experience required to pull it off. But whatever the occasion, the path to success is straightforward; it's a matter of thinking through the details and using a proven strategy to create an action plan and execute that plan on time and on budget. In this book, you will not only learn how to manage your scope, time, and resources, but also identify goals, create a budget, find the right venue, assemble an effective team, and much more. Use The Event Planning Toolkit to uncover some juicy nuggets of information that you can apply to your next event and give you the courage and confidence take on any new project or assignment that comes your way.
eBook
The Chithirai Festival in Madurai: Applying the Event Triangle for Enhanced Destination Product Management
Event tourism is increasingly recognized as a vital segment of the travel industry, with cultural festivals providing valuable tourism opportunities. Madurai, an ancient city in South India known as the “Athens of the East” celebrates 'Chithirai Thiruvizha', touted as one of the world's largest celebrations, spanning an entire month. The purpose of this research is to explore the opportunities for event tourism at Madurai city, promised by the grandeur of the occasion. The manuscript investigates the meticulous planning, organization, and execution of this festive experience to understand prospects of the suitable form of event tourism through a detailed case study approach. The study evaluates the festival through four destination mix elements—physical products, programs, people, and packages—to assess its readiness as a destination product for tourism and uses the Event triangle framework- to analyse the complex relationship among the events’ stakeholders - participants, spectators and sponsors to investigate how the Chithirai Festival’s stakeholder dynamics can contribute to its evolution into a sustainable destination product. The study contributes to tourism literature by applying event management frameworks to real-world scenarios and offer actionable recommendations for communication, sustainability, partnerships, and operational improvements. Thus, the study enables a deeper understanding of event management and dynamic interaction between event characteristics, destination attributed and tourism development measures.
Journal Article
The practical guide to managing event venues
\"This is a short, accessible and practical guide to running venues which are in the business of hosting events. Using honest guidance peppered with the author's real-life situational anecdotes to contextualise the topics, the book is logically structured around the key stages of event management - pre-event, onsite and post-event. Topics covered include developing the client relationship, marketing, financial accountability, risk, interdepartmental communication, onsite procedures and post-event evaluation. This is a fundamental resource for all events management and hospitality students. It is also a book for anybody who manages a venue or is a venue event manager. The Practical Guide to Managing Event Venues makes the business of venue management appealing, understandable and achievable\"-- Provided by publisher.
Book
Smart Event Management Platform UsingMachine Learning
Now a day’s, the events such as festivals, wedding etc. have become a core part of life which has resulted in event planning and Management Company to rise. With the customers and events increasing at larger rate, it is difficult to manage using traditional system using spread sheets, traditional database and more. In order to overcome the drawbacks of traditional Event Managing System, a new Smart Event Management System has been introduced which uses the modern technology of .Net Framework for managing various tasks and planning for employees, customer, location, transport and more. With the help of this technology, the distance between customer and management team has reduced with the Smart Web access. The current problem with the event management system is that it is manual and accessible only to staff. So, in the project, we aim to develop an online platform that will provide services for managing these small events. We have also observed the existing alternatives who are trying to solve these problems and decided the framework of our project accordingly to solve the problems faced by people and provide them a user-friendly and interactive platform so they could manage all the small events without the hassle and most importantly save their time.
Journal Article