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The Skeptic's Guide to Sports Science
The global health and fitness industry is worth an estimated $4 trillion. We spend $90 billion each year on health club memberships and $100 billion each year on dietary supplements. In such an industrial climate, lax regulations on the products we are sold (supplements, fad-diets, training programs, gadgets, and garments) result in marketing campaigns underpinned by strong claims and weak evidence. Moreover, our critical faculties are ill-suited to a culture characterized by fake news, social media, misinformation, and bad science. We have become walking, talking prey to 21st-century Snake Oil salesmen.
In The Skeptic's Guide to Sports Science, Nicholas B. Tiller confronts the claims behind the products and the evidence behind the claims. The author discusses what might be wrong with the sales pitch, the glossy magazine advert, and the celebrity endorsements that our heuristically wired brains find so innately attractive. Tiller also explores the appeal of the one quick fix, the fallacious arguments that are a mainstay of product advertising, and the critical steps we must take in retraining our minds to navigate the pitfalls of the modern consumerist culture.
This informative and accessible volume pulls no punches in scrutinizing the plausibility of, and evidence for, the most popular sports products and practices on the market. Readers are encouraged to confront their conceptualizations of the industry and, by the book's end, they will have acquired the skills necessary to independently judge the effectiveness of sports-related products. This treatise on the commercialization of science in sport and exercise is a must-read for exercisers, athletes, students, and practitioners who hope to retain their intellectual integrity in a lucrative health and fitness industry that is spiraling out of control.
eBook
How artificial intelligence will change the future of marketing
In the future, artificial intelligence (AI) is likely to substantially change both marketing strategies and customer behaviors. Building from not only extant research but also extensive interactions with practice, the authors propose a multidimensional framework for understanding the impact of AI involving intelligence levels, task types, and whether AI is embedded in a robot. Prior research typically addresses a subset of these dimensions; this paper integrates all three into a single framework. Next, the authors propose a research agenda that addresses not only how marketing strategies and customer behaviors will change in the future, but also highlights important policy questions relating to privacy, bias and ethics. Finally, the authors suggest AI will be more effective if it augments (rather than replaces) human managers.
Journal Article
Beauty imagined : a history of the global beauty industry
\"This book provides the first authoritative history of the global beauty industry from its emergence in the nineteenth century to the present day, exploring how today's global giants grew. It shows how successive generations of entrepreneurs built brands which shaped perceptions of beauty, and the business organizations needed to market them. They democratized access to beauty products, once the privilege of elites, but they also defined the gender and ethnic borders of beauty, and its association with a handful of cities, notably Paris and later New York. The result was a homogenization of beauty ideals throughout the world. Today globalization is changing the beauty industry again; its impact can be seen in a range of competing strategies. Global brands have swept into China, Russia, and India, but at the same time, these brands are having to respond to a far greater diversity of cultures and lifestyles as new markets are opened up worldwide\"--Provided by publisher.
Book
Optimizing digital solutions for hyper-personalization in tourism and hospitality
\"This book contributes in an objective way for leveraging digital solutions to optimize the concept of hyper personalization in the tourist experience, emphasizing the importance of hyperpersonalization models, processes, strategies and issues within tourism and hospitality fields with a particular focus on digital IT solutions\"-- Provided by publisher.
BOOK
Analysis of the Differences in Using Online Marketing Tools for Measuring its Effectiveness in the Segment of Small and Medium-Sized Companies in the Czech Republic
Originality/Value: The need to monitor the use of online marketing communication tools, measure their effectiveness and determine the real usefulness of their use in the segment of small and medium-sized businesses will be a current topic for the research team soon at the end of the year 2022, and it will be useful to ask respondents recurring questions and create time series from the answers found. It is advisable to look for answers to the perception of the usefulness of using online marketing in business by the business entities themselves and to expand the research with new current topics. A new perspective can bring about the inclusion of another criterion for the breakdown of respondents, namely their age
Journal Article
Services Marketing and Customer Relationship Management
CRM enables businesses to build lasting relationships with both new and existing customers, while optimizing corporate efficiency. This book explores the key concepts of customer relationship management and provides practical tools and techniques for managing customer relationships. It also discusses the importance of effective service delivery and how it can be used to build strong customer relationships. With real-world cases and examples, this book is an essential resource for anyone interested in the field of services marketing and customer relationship management.
eBook