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Analysis of the Differences in Using Online Marketing Tools for Measuring its Effectiveness in the Segment of Small and Medium-Sized Companies in the Czech Republic
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Journal Article
Analysis of the Differences in Using Online Marketing Tools for Measuring its Effectiveness in the Segment of Small and Medium-Sized Companies in the Czech Republic
2022
Overview
Originality/Value: The need to monitor the use of online marketing communication tools, measure their effectiveness and determine the real usefulness of their use in the segment of small and medium-sized businesses will be a current topic for the research team soon at the end of the year 2022, and it will be useful to ask respondents recurring questions and create time series from the answers found. It is advisable to look for answers to the perception of the usefulness of using online marketing in business by the business entities themselves and to expand the research with new current topics. A new perspective can bring about the inclusion of another criterion for the breakdown of respondents, namely their age
Publisher
International Strategic Management Association
Subject
