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Butzi, the son of the sports car maker's founder, Ferry Porsche, was a fan of wristwatches. The studio will issue a watch -- the [euro]4,911 ($5,600) Porsche Design 911 Chronograph Timeless Machine Limited Edition -- to celebrate the launch of the eighth-generation 911. Only customers who bought the car could opt to pay over $11,000 for a matching wristwatch in the same color trim pattern, an identical number plate linking the two.

As News.com.au reports, while the famous automobile company didn't actually come into existence until 1931, its founder manufactured the electric car, known as the Egger-Lohner electric vehicle C.2 Phaeton model or the P1 for short, when he was 22 years old.

MISSISSAUGA, ON, Feb. 11 /CNW/ - One hundred ten years after Ferdinand Porsche developed the world's first car with a hybrid drive system, the Lohner Porsche Semper Vivus, Porsche AG is introducing his visionary drive concept in a production-based GT race car. The Porsche 911 GT3 R Hybrid will debut at the Geneva Motor Show in March, opening a new chapter in the history of the racing 911 - a car that has amassed more than 20,000 racing wins in 45 years. After its debut in Geneva, the 911 GT3 R Hybrid will be tested in a number of long-distance races on the famous Nrburgring racetrack in Germany. The highlight of this test program will be the grueling 24 Hours on the Nordschleife on May 15-16. There, the 911 GT3 R Hybrid will work as a \"racing lab,\" spearheading hybrid technology on the track, generating data and providing know-how on the subsequent use of hybrid technology in road-going sports cars.

While still in his mid-20s, [Ferdinand \"Butzi\" Porsche] penned the 911 and launched it at the Frankfurt motor show of 1963. But why was the evergreen 911 not the favourite of its creator?

For maximum handling, the PSM can be set to standby while the car is still in \"Sport\" mode. For safety, it is set to intervene automatically only when ABS assistance is required on both the front wheels. A key component of the Sport Chrono Package is the swivel-mounted timer in the centre of the dashboard with analogue and digital display. In combination with [Ferdinand Porsche] Doppelkupplung (PDK), the Sport Chrono Package offers two additional functions that are activated by the \"Sport Plus\" button. Second is what Porsche terms the \"motorsport-derived gearshift strategy\". Using this, PDK is geared up for maximum shift speed, the shortest possible shift times and optimum shift points for maximum acceleration, ideal for the racetrack. All this sounds very technical, I know, the payoff is felt the second you hit \"Sport\". The Boxster S differs from the base car primarily by engine and transmission plus some upgraded interior trim bits. Where the base Boxster has a 2.9-litre horizontally opposed or \"boxer\" six-cylinder engine producing 265 hp and 221 ft/lb of torque, the Boxster S gets an enlarged 3.4-litre version of the classic Porsche boxer engine that is up in power from 295 hp and 252 lb/ft of torque to 310 hp and 266 lb/ft for 2009. Standard transmission is a six-speed transaxle.

Where the base Boxster has a 2.7-litre horizontally opposed or \"boxer\" six-cylinder engine producing 245 hp and 201 ft/lb of torque through a five-speed transaxle, the Boxster S gets an enlarged 3.4-litre version of the classic [Ferdinand Porsche] boxer engine producing 295 hp and 252 lb/ft of torque through a six-speed transaxle. Porsche's tiptronic automatic transmission with tiptronic manual shift mode is an option. I've never liked these systems because (as I've said many times), I can never remember what gear I'm in and I don't like taking my eyes off the road to hunt for some illuminated gear number on the dash. Luddite I may be, but putting hand to shifter is I all need to know where I'm at.

Where the base Boxster has a 2.7-litre horizontally opposed or \"boxer\" six-cylinder engine producing 245 hp and 201 ft/lb of torque through a five-speed transaxle, the Boxster S gets an enlarged 3.4-litre version of the classic [Ferdinand Porsche] boxer engine producing 295 hp and 252 lb/ft of torque through a six-speed transaxle. Porsche's tiptronic automatic transmission with tiptronic manual shift mode is an option. I've never liked these systems because (as I've said many times), I can never remember what gear I'm in and I don't like taking my eyes off the road to hunt for some illuminated gear number on the dash. Luddite I may be, but putting hand to shifter is I all need to know where I'm at.

Where the base Boxster has a 2.7-litre horizontally opposed or \"boxer\" six-cylinder engine producing 245 horsepower and 201 pound-feet of torque through a five-speed transaxle, the Boxster S gets an enlarged 3.4-litre version of the classic [Ferdinand Porsche] boxer engine producing 295 horsepower and 252 pound-feet of torque through a six-speed transaxle. Porsche's automatic transmission with tiptronic manual shift mode is an option. I've never liked these systems because (as I've said many times), I can never remember what gear I'm in and I don't like taking my eyes off the road to hunt for some illuminated gear number on the dash. Luddite I may be, but putting hand to shifter is I all need to know where I'm at. Coming back to drop the car off to Porsche's Canadian front man, Ricky (The Racer) Bye, a longtime Porsche driver and winner of multiple championships, I was reminded what he once said about Porsches, \"It kind of spoils you for anything else.\"

The GPS market is so tight and competitive, we often wonder whether canny consumers who hold off on their purchases will be rewarded by the company that ultimately forgoes the electronics and decides to drive said consumers to their location of choice. Garmin has not gone this far with its latest entry, but it does offer up the world -- in map form. The company's newly released, ultra-slim Nuvi 270 GPS arrives pre-loaded with not just North American data but with navigational info for the rest of the world as well. About the size of a deck of cards, it sports a 3.5-inch touch screen and arrives with an SD Card slot for expandable memory. It also arrives with Garmin standards such as a built-in picture viewer, calculator, currency converter, unit converter and world clock, and it is compatible with the company's line of enhanced content, including Travel Guide and SaversGuide. $600; visit www.garmin.com.

Today, Porsche Design continues this fine tradition with its newest creation, the Worldtimer P'6750, manufactured in partnership with noted watchmaker Eterna. Understated but not underpriced, the P'6750 features a simple cylindrical form made of titanium. If the design of the watch is lacking anything, it would be some sort of palpable association with the Porsche name aside from its brazen branding. Undoubtedly, this timepiece is a catch and a half, but it could prove disconcerting to Porsche owners, who lose a bit of lustre when there's everything but the kitchen sink bearing the name. $5,000; visit www.porsche-design.com. If this week offers a tale of the tape between two GPS providers, then TomTom wins by a TKO. While Garmin should be commended for its latest Nuvi, the recently unveiled TomTom Go 720 provides a revolutionary degree of interactivity with its Map Share process, whereby users can actually alter the maps as street construction and other circumstances affect traffic flow.