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6 ways to be more persuasive
by
Wallace, Beth
in
Psychologists
2023
\"People are more willing to comply with requests, favours or concessions if you provide such things first,\" says McKay, who points to content marketing as a means of giving potential customers valuable, usable, free information that they, in turn, will possibly 'repay'. 02 // Authority Just as an expert witness speaking in technical terms has persuasive power over a jury, people have a tendency to follow the recommendations of authoritative figures. [...]symbols of authority, such as titles or appearances, must be backed up with expert knowledge,\" warns McKay. 03 // Commitment and consistency People rarely go against their values and beliefs.
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