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"Public Relations Theory"
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The Caucasus : an introduction
\"Fully revised and updated, Tom de Waal's The Caucasus is an essential and authoritative introduction to this complex region. Armenia, Azerbaijan, Georgia, and the breakaway territories that have tried to split away from these states constitute one of the most diverse and challenging regions on earth, impressing the visitor with their multi-layered history, ethnic complexity, and seemingly intractable conflicts. Over the last few years, the South Caucasus region has captured international attention again because of its role in disputes between the West and Russia, its unsolved conflicts, and its role as an energy transport corridor to Europe. De Waal begins with a historical overview and then shifts his attention to the contemporary era, particularly the roiling conflicts over Nagorny Karabakh, South Ossetia, and Abkhazia. He also analyzes the energy politics of the region, the 2008 \"Five-Day War\" between Georgia and Russia, and recent political changes in all three countries. In addition, the book features brief snapshots of fascinating side topics such as Georgian wine, Baku jazz, and how the coast of Abkhazia came to be known as the \"Soviet Florida.\" Concise, stimulating, and rich in detail, The Caucasus is the perfect guide to this fascinating and misunderstood region\"-- Provided by publisher.
Bibliometric Analysis of Spanish Doctoral theses on Public Relations (2006-2021)
Objective: The aim of this article is to conduct a comprehensive and detailed analysis of doctoral theses in the field of public relations carried out at public universities in Spain between 2006 and 2021. This analysis seeks to identify and understand the main dimensions researched, the thematic and methodological evolution, and the contribution of these studies to both the professional practice and theoretical framework of public relations. Theoretical Framework: The theoretical framework is built upon the historical evolution of public relations in both the academic and professional spheres. It acknowledges changes in social demands for greater effectiveness and rigor in research outcomes in this field. Previous studies documenting the transition in methods and approaches used in public relations will be reviewed, emphasizing those that have marked milestones in the integration of theory and practice. Additionally, prevailing theoretical models and how they have been challenged and expanded by recent research will be analyzed. Method: The study employs an exploratory and descriptive methodological design. Content analysis was used to dissect and categorize information systematically for analyzing the doctoral theses. Theses were selected through a purposive sampling of documents available in Spanish academic databases, ensuring that these studies encompass various dimensions and approaches within the field of public relations. Variables such as thematic focus, methodologies employed, and the theoretical and practical contributions of each thesis were assessed. Results and Discussion: This bibliometric study reveals a predominance of doctoral theses in public relations in Spain focused on practical applications, demonstrating a primarily instrumental view of the discipline as a marketing tool. There is a marked imbalance towards applied research, with limited interest in theoretical development, suggesting a lack of exploration of public relations as a strategic and executive function. The scarcity of works that integrate public relations into global marketing strategies and their operational focus highlight an opportunity to expand its strategic role. These findings indicate the need to strengthen theoretical and strategic research in the field, which could enrich both the practice and teaching of public relations, strengthening its position as an essential discipline in organizational management. Originality/Value: This article contributes originality to the field of public relations by providing one of the first exhaustive systematizations of doctoral theses in this area in Spain. The review covers a significant fifteen-year period, allowing for observation of trends and changes in academic research in public relations. The value of this study lies in its ability to identify how demands for rigor and empirical relevance have shaped academic research, thus contributing to a better understanding of the field's evolution and offering a solid foundation for future research aimed at effectively integrating theory and practice.
Journal Article
Race and racism in international relations : confronting the global colour line
by
Anievas, Alexander, editor of compilation
,
Manchanda, Nivi, editor of compilation
,
Shilliam, Robbie, 1969- editor of compilation
in
International relations Social aspects.
,
Racism Political aspects.
,
Race Political aspects.
2015
\"International Relations, as a discipline, does not grant race and racism explanatory agency in its conventional analyses, despite such issues being integral to the birth of the discipline. Race and Racism in International Relations seeks to remedy this oversight by acting as a catalyst for remembering, exposing and critically re-articulating the central importance of race and racism in International Relations\"-- Provided by publisher.
China's foreign aid and investment diplomacy
\"Today, by many accounts, China is the world's foremost purveyor of foreign aid and foreign investment to developing countries. This is the product of China's miracle economic growth over a period of more than three decades, together with China's drive to become a major player in world affairs and accomplish this through economic rather than military means. This three-volume work is the first comprehensive study of China's aid and investment strategy to trace how it has evolved since Beijing launched its foreign aid diplomacy at the time of the founding of the People's Republic of China in 1949. Volume I examines the definitions, origins, nature, and scope of foreign aid and investment by other countries. Using that background, John F. Copper then traces China's financial assistance to developing countries from the Mao period - when China gave meaningful foreign aid despite its own economic struggles - through the beginning of China's post-1978 economic boom and during subsequent decades of rapid economic growth. Copper shows that China has a more salient history in giving foreign assistance than any other country in the world; while China's objectives in giving foreign assistance have changed markedly over time, China has always been driven by efforts to realize its foreign policy objectives and expand China's external influence\"-- Provided by publisher.
Ethics as a precursor to organization-public relationships: Building trust before and during the OPR model
by
Chen, Yi-Ru Regina
,
Hung-Baesecke, Chun-Ju Flora
,
Bowen, Shannon A.
in
authenticity
,
Ethical conduct
,
Ethics
2016
This study builds on the public relations theory of organization-public relationships (OPRs) by exploring the role of ethics as a precursor to building OPRs. We qualitatively explore the existing relationship variables in the context of ethical behavior as a precursor to building authentic, long-term relationships with publics that will eventually benefit an organization's effectiveness and reputation. These variables have not yet been explored in terms of ethics. We conducted elite interviews with public relations professionals of North America, Europe, and Asia who were either: (1) chief communications officers at the top of responsibility in the public relations function or (2) highly placed public relations professionals involved in the agency world who are in charge of regions or the heads of independent consultancies. Prior studies show that trust is a crucial variable of OPR and building on that foundation, we examine how ethics and trust are interrelated as part of complex relationships. Our research contributes to the foundation of ethics in building trust in both OPRs and the excellence theory within public relations. This study provides analysis and implications for the public relations industry in the use of ethics as a precursor to OPR, to build relationships between organizations and publics.
Journal Article
Taming the imperial imagination : colonial knowledge, international relations, and the Anglo-Afghan encounter, 1808-1878
\"Taming the Imperial Imagination marks a novel intervention into the debate on empire and international relations, and offers a new perspective on nineteenth-century Anglo-Afghan relations. Martin J. Bayly shows how, throughout the nineteenth century, the British Empire in India sought to understand and control its peripheries through the use of colonial knowledge. Addressing the fundamental question of what Afghanistan itself meant to the British at the time, he draws on extensive archival research to show how knowledge of Afghanistan was built, refined and warped by an evolving colonial state. This knowledge informed policy choices and cast Afghanistan in a separate legal and normative universe. Beginning with the disorganised exploits of nineteenth-century explorers and ending with the cold strategic logic of the militarised 'scientific frontier', this book tracks the nineteenth-century origins of contemporary policy 'expertise' and the forms of knowledge that inform interventions in Iraq, Afghanistan and elsewhere today. The book develops in three parts, each of which corresponds to a theme. Part one on 'knowledge' examines how British colonial knowledge of Afghanistan was constructed through the experience of early British explorers and their published travel accounts, focusing in particular on the works of Mountstuart Elphinstone, Alexander Burnes, and Charles Masson. Part two on 'policy' looks at how key policy decisions leading to the First Anglo-Afghan War were shaped by the knowledge provided by an Afghanistan 'knowledge community' based on this earlier body of work and the interpretations made by colonial officials. Part three on 'exception' considers the impact of the First Anglo-Afghan War on diplomatic relations, and charts the emergence of a particular 'idea' of Afghanistan mediated by inter-imperial visions of order, and the intellectual and cultural influences of a particular British frontier mentality\"-- Provided by publisher.
Understanding Public Relations
This text introduces a socio-cultural approach to public relations as a way of analysing the growing importance of public relations in its social, cultural and political contexts and brings theory to life with a range of case studies, including YouTube vlogging, the global fair trade movement and the 2016 EU referendum in the UK.
Public relations as expectation management?
by
Luoma-aho, Vilma
,
Olkkonen, Laura
in
Business communications
,
Communication
,
Corporate communications
2014
Purpose
– The purpose of this paper is to assess how expectation management can contribute strategically to communication management, and how understanding and managing expectations can increase organizations’ sensitivity toward stakeholder voices and concerns.
Design/methodology/approach
– An example of mapping and identifying expectations is presented as a result of a thematic analysis of qualitative interview data, collected from six stakeholder groups of the media industry.
Findings
– Expectation types and gaps can be identified through the use of systematic expectation mapping, conceptualized in this paper as “expectation management.” Expectation management analyzes expectation types and priorities, and it assists in crafting response strategies. Four types of expectations (must, will, should, and could) were identified in an empirical study of the media industry.
Research limitations/implications
– As the empirical study focussed on one industry in one country, the findings should be considered an introduction to expectation mapping and expectation management, to be further developed in other settings.
Practical implications
– Organizations can gain strategic advantages by using expectation management to deepen communication management. New skills and processes may be needed to enable communication professionals to analyze and understand the core level of expectations.
Social implications
– Expectation management can help organizations respond to current societal pressures and help publics voice their concerns toward organizations.
Originality/value
– A new concept with strategic value is presented. The reported study of mapping and identifying expectations helps to clarity and interpret factors that shape stakeholder relationships and satisfaction on a deeper level.
Journal Article
From strategy to corporate communication strategy: A conceptualisation
2004
Strategic management theory differentiates between enterprise, corporate, business, functional and operational strategy. Corporate communication strategy is conceptualised as a functional strategy, providing focus and direction to the corporate communication function. Acting as a framework for the communication plans developed to implement the strategy, it makes the corporate communication function relevant in the strategic management process by providing the link between key strategic issues facing the organisation and communication plans. Corporate communication strategy is seen to be the outcome of a strategic thinking process by senior communicators and top managers taking strategic decisions with regard to the identification and management of, and communication with, strategic stakeholders.
Journal Article