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Understanding Public Relations
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eBook
Understanding Public Relations
2018
Overview
This text introduces a socio-cultural approach to public relations as a way of analysing the growing importance of public relations in its social, cultural and political contexts and brings theory to life with a range of case studies, including YouTube vlogging, the global fair trade movement and the 2016 EU referendum in the UK.
Publisher
SAGE Publications, Limited,SAGE Publications Ltd,Sage Publications
ISBN
9781473913097, 1473913098, 1473913101, 9781473913103
