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Social media analytics and practical applications : the change to the competition landscape
\"This book provides a framework that allows you to understand and analyze the impact of social media in various industries. It illustrates how social media analytics can help firms build transformational strategies and cope with the challenges of social media technology. By focusing on the relationship between social media and other technology models, such as wisdom of crowds, healthcare, fintech and blockchain, machine learning methods, and 5G, this book is able to provide applications used to understand and analyze the impact of social media. Various industries are called out and illustrate how social media analytics can help firms build transformational strategies and at the same time cope with the challenges that are part of the landscape. The book discusses how social media is a driving force in shaping consumer behavior and spurring innovations by embracing and directly engaging with consumers on social media platforms. By closely reflecting on emerging practices the book shows how to take advantage of recent advancements and how business operations are being revolutionized. Written for academicians and professionals involved in social media and social media analytics\"-- Provided by publisher.
Book
Reconnecting Business and Society: Perceptions of Authenticity in Corporate Social Responsibility
This article explores the relationship between corporate social responsibility (CSR) and authenticity by developing a framework that explains the characteristics of CSR activities that lead to a perception by stakeholders that a firm's CSR efforts are genuine. Drawing on the authenticity literature, we identify two core dimensions of authenticity that impact stakeholder perceptions of CSR: distinctiveness and social connectedness. Distinctiveness captures the extent to which a firm's CSR activities are aligned with their core mission, vision and values while social connectedness refers to the degree to which an organization's CSR efforts are embedded in a larger social context. We use this framework to explore the question 'when are a firm's CSR efforts most likely to be perceived as authentic by stakeholders?' and find that both of these dimensions are necessary; social connectedness or distinctiveness alone are necessary but insufficient conditions for perceptions of authenticity to occur. A detailed exploration of authenticity, therefore, advances research in the CSR domain that may help mend the growing divide between business and society.
Journal Article
Impacting practice through IB scholarship
IB research has made significant contributions in understanding MNEs, yet examples of scholarship that have had a demonstrable impact on practice and policy are rare. This article presents research we conducted in the wake of the 2007 global product safety crisis as one such example. We reflect on it to suggest that IB research can enhance its impact by focusing attention on issues that affect both MNEs and societies, and by using available data to arrive at even basic explanations and solutions to inform practice and prompt further academic research.
Journal Article
Selling to the point : because the information age demands a new way to sell : a story
Change is in the air at Essentials, Inc. The company's survival is at stake and difficult decisions lie ahead. To make the company look good to investors, the first person facing the axe is Rick, the company sales trainer. But when management begins to take a closer look at Rick's techniques for improving salesperson performance, they discover a treasure trove of insights, which Rick calls \"Selling To The Point.\" This unique business novel digs deep into old unquestioned assumptions in an unforgettable way and reveals a new path.--Publisher.
Book
Overcoming the dual liability of foreignness and privateness in international corporate citizenship partnerships
Responding to increased demands from stakeholder groups, many companies have instituted corporate citizenship programs in recent years, leveraging their specialized resources to create public goods and services at home and abroad. Significant suspicion nonetheless remains about the motives and impact of corporations acting in domains traditionally served by government and \"third-sector\" organizations. We argue that such ambivalence undermines the perceived legitimacy of private investments in public goods, and that this fundamental liability of privateness (LOP) constitutes a significant obstacle to corporations acting in the public domain through corporate citizenship initiatives. For multinational corporations (MNCs), the challenges stemming from the LOP are further amplified by the liability of foreignness (LOF) commonly associated with international business operations. We discuss the origins of the LOP and derive implications of the \"dual liability\" of LOP and LOF for partnering choices in MNCs' corporate citizenship programs. We highlight limitations on the set of credible governance mechanisms available to participants in these partnerships, describe a set of alternative governance arrangements that serve to realign incentives among alliance partners, and link these to the severity of the LOP in a particular setting. We illustrate our arguments with a case description of Microsoft's Partners in Learning program.
Journal Article
Hit refresh : the quest to rediscover Microsoft's soul and imagine a better future for everyone
Microsoft's CEO tells the inside story of the company's continuing transformation and offers his vision for the coming wave of intelligent technologies. He examines how people, organizations, and societies can and must transform, how they must 'hit refresh' in their persistent quest for new energy, new ideas, and continued relevance and renewal. Yet he feels strongly that one of our essential qualities -- empathy -- will become ever more valuable. Satya Nadella also discusses his childhood in India and how he learned to lead along the way. He shares his meditations as sitting CEO -- one who is mostly unknown following the brainy Bill Gates and energetic Steve Ballmer. He explains how the company rediscovered its soul -- transforming everything from its culture to its business partnerships to the fiercely competitive landscape of the industry itself. Nadella concludes by introducing an equation to restore digital trust, ethical design principles, and economic growth for everyone.
Book
The Responsibilities and Role of Business in Relation to Society: Back to Basics?
In this address, I outline a \"back to basics\" approach to specifying the responsibilities and role of business in relation to society. Three \"basics\" comprise the approach. The first is arguing that basic principles of ordinary morality, such as a duty not to harm, provide an adequate basis for specifying the responsibilities of business managers. The second is framing the role of business in society by looking to the values realized by the basic building blocks of contemporary economic activity, i.e., markets and firms. The third is making explicit the basic institutions that structure the background against which business operates. The aim is to develop a plausible framework for managerial decision making that respects the fact of value pluralism in a global economy and that fosters meaningful criticism of current business practices while remaining sufficiently grounded in contemporary circumstances so as to be relevant for managers.
Journal Article
Business and Society, the Society and Business, and, What Is It Like to Be a Rat?
This essay reconsiders the possibility and prospects for the relationship between business ethics scholarship and the world of business practice. More specifically, to a field that often considers the question, “What should be the role of business in society?” it poses the question, “What should be the role of the Society for Business Ethics in business?” My intent is not to solve the related epistemological question of whether we have to “be one to know one.” It is, however, to encourage scholars to leave our laboratories more often to engage with the work and world of those we study. To that end, the essay poses a series of questions for us – individual scholars, members of the Society, and the Society itself – to consider about our relationship with business. It concludes with a postscript response to one of those questions: When, if ever, should the Society make public statements?
Journal Article