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Rural informatization in China
China's recent economic growth has expanded industrialization and urbanization, upgraded consumption, increased social mobility, and initiated a shift from an agricultural-based economy to one based on services and industry. However, more than half of China's population still lives in rural areas, where the average per capital income is less than a third of the urban average. The government of China has increased its commitment to rural development and poverty-reduction programs, with attention to narrowing the rural-urban divide. Informatization—defined as the transformation of an economy and society driven by information and communications technology (ICT)—is increasingly being explored as a way of helping poor people. Rural Informatization in China presents an overview and in-depth analysis of rural ICT initiatives in China. This study reviews the present-day status of China's rural informatization infrastructure, examines and summarizes by organizational model the key initiatives in the past decade, and provides policy recommendations to address current challenges. Case studies of different financing models of rural ICT initiatives from China and other countries are included.
eBook
De-convergence of global media industries
\"Convergence has become a buzzword, referring on the one hand to the integration between computers, television, and mobile devices or between print, broadcast, and online media and on the other hand, the ownership of multiple content or distribution channels in media and communications. Yet while convergence among communications companies has been the major trend in the neoliberal era, the splintering of companies, de-convergence, is now gaining momentum in the communications market. As the first comprehensive attempt to analyze the wave of de-convergence of the global media system in the context of globalization, this book makes sense of those transitions by looking at global trends and how global media firms have changed and developed their business paradigm from convergence to de-convergence. Jin traces the complex relationship between media industries, culture, and globalization by exploring it in a transitional yet contextually grounded framework, employing a political economic analysis integrating empirical data analysis\"-- Provided by publisher.
Book
Environmental discourses in organizations: the case of a Brazilian mobile telecommunications company
This paper examines the discourse configurations on the environmental theme in business organizations and its relevance to the understanding of the inclusion of ecological discourses in the discourses of organizational members. A case study into a Brazilian telecommunications company offers empirical evidence. It begins with the understanding that organizations adopt several strategies in an attempt to disseminate a certain environmental discourse. As these efforts share space with other pressures, a fragmented discourse emerges. In this paper, the pressures of the environmental theme on organizations are discussed in order to understand this process. The second part of the argument focuses on the context of the case study - Brazilian organizations - and, afterwards, the third part deals with ecological discourses in their insertions in organizational interests. The data of the case study were collected through documental research and 40 semi-structured interviews. The analysis was applied based on Discourse Analysis. In conclusion, an ambiguous discourse configuration was shown that offer elements for the understanding that philanthropy, legal obligation and organizational competitiveness need to be used together to offer legitimacy to the theme of environmental responsibility in business organizations. [PUBLICATION ABSTRACT]
Journal Article
Netflix and the re-invention of television
\"This book deals with the various ways Netflix reconceptualises television as part of the process of TV IV. As television continues to undergo a myriad of significant changes, Netflix has proven itself to be the dominant force in this development, simultaneously driving a number of these changes and challenging television's existing institutional structures. This comprehensive study explores the pre-history of Netflix, the role of binge-watching in its organisation and marketing, and Netflix's position as a transnational broadcaster. It also examines different concepts of control and the role these play in the history of ancillary technologies, from the remote control to binge-watching as Netflix's iteration of giving control to the viewers. By focusing on Netflix's relationship with the linear television schedule, its negotiations of quality and marketing, as well as the way Netflix integrates into national media systems, Netflix and the Re-invention of Television illuminates the importance of Netflix's role within the processes of TV IV.\"-- Provided by publisher.
Book
Tariffication Strategy in Telecommunication Business
The tariff policy of a telecommunication operator has a strategic importance on achieving of optimal revenues and a fundamental impact on its position in the competition with another operators on the liberalised telecommunication market. The payment for a connection through a telecommunication network is determined by a rate for one call unit, by the duration of the call unit and their count during a call. An operator derives the rate and the duration of the call unit from a detailed analysis of large databases that contain statistical data on counts and duration of particular calls depending on the call type. Only the operator knows these data files and it keeps them confidential. It will be shown in the paper how it is possible to come to an estimation of revenues from telecommunication traffic only knowing a pair of basic parameters. The first considerations handling with this topic can be found in [1], [2],[3].
Journal Article
Make your own rules : stories and hard-earned advice from a creator in the digital age
\"How does a musician with acute hearing loss, a refusal to perform live, and no industry connections carve a path to millions of followers and lucrative royalty checks? In Make Your Own Rules, Andrew Huang shares stories from his two decades as a music industry misfit and offers advice on both the artistic and business sides of working as a creator in our digital era.\"--Amazon.
Book
Ideas Are the Currency We Trade in
Ideas are the currency people trade in. Ideas distinguish subpar agencies from average ones, average ones from good ones, and good ones from the few truly great ones. Ideas are prized by clients, celebrated by writers and art directors, feared by competitors. Everyone wants to work at an agency known for creating great ideas. But not every agency is routinely up to the task. There's an agency that once worked with a company in the wireless telecommunications business. After the agency won the account, the client briefed them on the business, telling them they determined their target audience to mainly be higher income, white collar professionals. The agency easily could have accepted this as fact and proceeded to work on strategy and creative, but instead decided to examine this for themselves. Competitors focused on the front end of the transaction: the cost and ease of application.
Book Chapter
Signal traffic : critical studies of media infrastructures
\"The contributors to Signal Traffic investigate how the material artifacts of media infrastructure--transoceanic cables, mobile telephone towers, Internet data centers, and the like--intersect with everyday life. Essayists confront the multiple and hybrid forms networks take, the different ways networks are imagined and engaged with by publics around the world, their local effects, and what human beings experience when a network fails. Some contributors explore the physical objects and industrial relations that make up an infrastructure. Others venture into the marginalized communities orphaned from the knowledge economies, technological literacies, and epistemological questions linked to infrastructural formation and use. The wide-ranging insights delineate the oft-ignored contrasts between industrialized and developing regions, rich and poor areas, and urban and rural settings, bringing technological differences into focus. Contributors include Charles R. Acland, Paul Dourish, Sarah Harris, Jennifer Holt and Patrick Vonderau, Shannon Mattern, Toby Miller, Lisa Parks, Christian Sandvig, Nicole Starosielski, Jonathan Sterne, and Helga Tawil-Souri\"-- Provided by publisher.
Book
Brands will Never be the Same: Making Your Brand a “Beacon of Light”
This chapter discusses that the customers now have a formidable decision‐making role in a brand's future longevity. Empowered with technology and social media, customers are redefining how the game is played. Strong brands add real, tangible value to any business. Marketers have hoped that social media would repair some of the relationship gap, but they haven't quite caught up with the shift in customer thinking. Research shows that 70 percent of CMOs believe their online customer interactions are about providing brand information and letting customers express an opinion, and that the combination of those initiatives creates the kind of experiences that will connect customers to their brand. The establishment of a corporate ideal, purpose, or value can play an important internal role in unifying brand messaging across all customer touchpoints. The telecommunications business is probably one of the most challenging and competitive markets on the face of the planet.
Book Chapter