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Background The use of cosmetic products is growing in dominance in the Arab population, making it essential to measure its effects on users. The production of cosmetics has been largely driven by consumerism and a bid to keep abreast with the latest trends in the beauty industry with less attention on how the users' quality of life (QoL) is affected. Aims This study aims to investigate the effect of cosmetic products on users' quality of life in eight Arab countries. Methods A cross‐sectional study was carried out using an online data collection approach. A validated and specialist instrument tool called BeautyQoL, which consists of five domains and a total of 52 questions, was distributed to a sample of 2219 cosmetic users. Descriptive and inferential statistical analysis was done using SPSS® version 26.0. Results The mean age of participants was 34 ± 11.25 years, and more women were represented in the sample (71%) than men. The majority of respondents had oily skin type (39.6%) and tan skin tone (30.4%). QoL through cosmetic use is computed with a mean score of 51 out of 100. The users' mean score satisfaction from cosmetic use is centred on attractiveness (56.1), followed by self‐confidence (51.8). Cosmetics have a statistically significant effect on participants who are young adults, women, single, and employed with high income. As the respondents' skin tone deepens from very fair to dark, the mean score for each domain significantly increases, whereas when skin type changes from very oily to dry, the mean score for each domain decreases. Conclusion The effect of cosmetics on the users' QoL is limited, contrary to the narrative commonly portrayed in cosmetics' advertisements. Therefore, the use of cosmetics among the Arab population should be from an informed perspective of their specific needs instead of conforming to the viral trends pedaled by influencers and bloggers on social media, which might be irrelevant for them.

Beautyscapes explores the global phenomenon of international medical travel, focusing on patient-consumers seeking cosmetic surgery outside their home country and on those who enable them to access treatment abroad, including surgeons and facilitators. It documents the journeys of those who travel for treatment abroad, as well as the nature and power relations of the IMT industry. Empirically rich and theoretically sophisticated, Beautyscapes draws on key themes of interest to students and researchers interested in globalisation and mobility to explain the nature and growing popularity of cosmetic surgery tourism. Richly illustrated with ethnographic material and with the voices of those directly involved in cosmetic surgery tourism, Beautyscapes explores cosmetic surgery journeys from Australia and China to East-Asia and from the UK to Europe and North Africa.

Purpose This study aims to examine the direct and indirect influence of electronic word of mouth (eWOM) on green cosmetics purchase intention of young Vietnamese female consumers through health concern, environmental concern and the theory of planned behavior (TPB) factors. Design/methodology/approach Data were collected from a survey of Vietnamese young female consumers that were analyzed using a partial least squares structural equation modeling. Findings The results reveal that eWOM has a direct effect on consumers’ purchase intention of green cosmetics. Among TPB factors, attitude was a greater influential predictor of purchase intention than subjective norms. However, the influence of perceived behavioral control on purchase intention was not supported. There were significant indirect effects of eWOM on purchase intention through the mediation of health concern, environmental concern and attitude. Practical implications Therefore, the findings of this study are relevant for marketers and managers as they provide valuable insights into understanding the motivational factors of consumers’ green cosmetics purchase intention. The results highlighted that eWOM could increase young female consumers’ environmental concern and health concern, which, in turn, influence a positive attitude toward green cosmetics. Hence, eWOM is a powerful vehicle for environmental and health messages; also, it can be an important channel of sensitization toward environmental and health issues and motivation of proenvironmental behavior and healthy lifestyle. Originality/value The study contributed to the literature by confirming the utility of the TPB model in predicting young women’s green cosmetics purchases in the context of Vietnam, an emerging market, which has largely been overlooked in the literature. The findings show that eWOM has a direct influence on green cosmetics purchase intentions of young Vietnamese female consumers and indirectly eWOM through health concern, environmental concern and two TPB factors (attitude and subjective norms).

Using survey data with a national representative of U.S. adult women, the current study tested both the perceptual and behavioral hypotheses for the third-person effect of online advertising of cosmetic surgery (OACS) in a theoretical process model. A strong third-person perception (TPP) was observed in assessing the influence of OACS. The results of a path analysis revealed that the self–other exposure gap and social undesirability were positive predictors of the TPP. TPP had a direct impact on support for regulation (SFR) of OACS and an indirect effect on corrective actions. Both SFR and online political self-efficacy (OPSE) were the good predictors for corrective actions.

In online shopping, businesses increasingly deploy monetary incentives and messenger effects to guide consumer choices, yet little is known about the emotional and attitudinal mechanisms underlying these influences, especially in the sustainable cosmetics sector. Grounded in social contagion theory, this study employs a multimethod design—PLS-SEM on a survey of 350 Taiwanese cosmetics consumers and eight in-depth interviews—to investigate how messenger effect shapes positive emotions ( β  = 0.179, p  < 0.01) and, unexpectedly, reduces negative emotions ( β  =  − 0.216, p  < 0.01), which in turn drive socially responsible consumption behaviour (SRCB). We further demonstrate that discounts amplify messenger-induced positive affect (interaction β  = 0.172, p  < 0.001) but also provoke “discount fatigue”, heightening negative emotions (interaction β  = 0.095, p  < 0.05). Qualitative insights reveal that peer endorsements foster curiosity (“I want to know more… I feel excited”), whereas repetitive corporate promotions elicit scepticism and disengagement. By highlighting the dual role of incentives and the pivotal function of messenger identity, our findings advance digital-nudging theory and offer actionable guidance for sustainable cosmetics companies seeking to cultivate lasting, responsible consumer engagement.

Globalization and economic restructuring have decimated formal jobs in developing countries, pushing many women into informal employment such as direct selling of cosmetics, perfume, and other personal care products as a way to make up the difference between household income and expenses. In Ecuador, with its persistent economic crisis and few opportunities for financially and personally rewarding work, women increasingly choose direct selling as a way to earn income by activating their social networks. While few women earn the cars and trips that are iconic prizes in the direct selling organization, many use direct selling as part of a set of household survival strategies. In this first in-depth study of a cosmetics direct selling organization in Latin America, Erynn Masi de Casanova explores womens identities as workers, including their juggling of paid work and domestic responsibilities, their ideas about professional appearance, and their strategies for collecting money from customers. Focusing on women who work for the countrys leading direct selling organization, she offers fascinating portraits of the everyday lives of women selling personal care products in Ecuadors largest city, Guayaquil. Addressing gender relations (including a look at mens direct and indirect involvement), the importance of image, and the social and economic context of direct selling, Casanova challenges assumptions that this kind of flexible employment resolves womens work/home conflicts and offers an important new perspective on womens work in developing countries.

Expert guidance on minimizing and managing risks for a wide array of facial procedures The demand for minimally invasive facial procedures has increased exponentially over the past 20 years. In fact, an AAFPRS survey estimated that 80% of cosmetic facial procedures performed by their surgeons in 2019 were minimally invasive. Given the vast number of patients and underqualified practitioners administering facial surgery treatments, complications and poor outcomes are a significant issue. Complications in Minimally Invasive Facial Rejuvenation: Prevention and Management by internationally prominent facial plastic surgeon Paul J. Carniol, renowned dermatologists Mathew M. Avram and Jeremy A. Brauer, and esteemed colleagues fills a gap in the literature. Organized in five sections and 19 chapters, the book starts with discussions of appropriate patient selection, anesthesia considerations, relevant anatomy, and potentially toxic smoke plumes generated by laser treatments and electrocautery. Section two details fillers and fat transfers for volume restoration, neuromodulators to reduce the appearance of wrinkles, and deoxycholic acid to treat submental fat. Section three covers high-energy devices and procedures such as laser resurfacing, chemical peels, vascular and pigment laser and light sources, radiofrequency, and microneedling. The final two sections feature discussion of liposuction and cryolipolysis, followed by the minimally invasive procedures threadlifting, face and neck lifts, hair transplantation, and blepharoplasty. Key Highlights * Important insights on avoidance and management of adverse complications such as diplopia, ptosis, deformities, and asymmetry, as well as potentially life-threatening cerebrovascular accidents, visual loss, skin loss, and infection * Extensive detailed illustrations and surgical photographs improve visual understanding of anatomical topography * High-quality videos enhance knowledge of surgical nuances, potential pitfalls, and preventive measures to avoid problems This is an essential reference for dermatology, plastic surgery, and otolaryngology residents and fellows. Practitioners who specialize in cosmetic dermatology and facial plastic surgery will also find this an invaluable surgical companion.

With the rapid growth of Augmented Reality (AR) in e-commerce, it is necessary to conduct in-depth studies related to the integration of AR with Artificial Intelligence (AI) technology to improve personalization in product recommendations. AI and AR are expected to work together, where AI systems analyze consumer data to provide more suitable product recommendations, while AR helps consumers visualize these recommendations in the real world. This research explores the influence of AI and AR technology integration in personalized recommendations on customer usage intention, with a focus on the cosmetics industry on the e-commerce platform Shopee. Adopting the Technology Acceptance Model (TAM) and the Theory of Planned Behavior (TPB), this research uses quantitative methods with the try-on feature of cosmetic products as the main focus. With a total number of 387 respondents, the results of the PLS-SEM analysis revealed factors impacting the intention to use, such as perceived ease of use, perceived usefulness, and users’ perceived trust, on the intention to use personalized recommendations. This research contributes to the understanding of AI–AR technology acceptance in the context of online shopping, particularly in the cosmetics sector.