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The Third-Person Effect of Online Advertising of Cosmetic Surgery: A Path Model for Predicting Restrictive Versus Corrective Actions
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The Third-Person Effect of Online Advertising of Cosmetic Surgery: A Path Model for Predicting Restrictive Versus Corrective Actions
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The Third-Person Effect of Online Advertising of Cosmetic Surgery: A Path Model for Predicting Restrictive Versus Corrective Actions
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Journal Article
The Third-Person Effect of Online Advertising of Cosmetic Surgery: A Path Model for Predicting Restrictive Versus Corrective Actions
2017
Overview
Using survey data with a national representative of U.S. adult women, the current study tested both the perceptual and behavioral hypotheses for the third-person effect of online advertising of cosmetic surgery (OACS) in a theoretical process model. A strong third-person perception (TPP) was observed in assessing the influence of OACS. The results of a path analysis revealed that the self–other exposure gap and social undesirability were positive predictors of the TPP. TPP had a direct impact on support for regulation (SFR) of OACS and an indirect effect on corrective actions. Both SFR and online political self-efficacy (OPSE) were the good predictors for corrective actions.
