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الحملات الإعلامية
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الحملات الإعلامية
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الحملات الإعلامية
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Book
الحملات الإعلامية
2017
Available to read in the library!
Overview
يوضح الكتاب إن مفهوم الحملة الصحفية تختلف عن غيرها من المفاهيم من أهمها التركيز وذلك لوجود فكرة محورية وغاية واضحة المعالم بما يمكن من تحديد محاور أساسية، والتنوع من حيث الأشكال الصحفية سواءعلى مستوى المطبوعة ذاتها أو المطبوعات ككل بما يضمن الوصول إلى شرائح مختلفة من المجتمع، والإمتداد الزمني فقد تمتد الحملة إلى فترات تزيد عن عام مما يضمن إهتمام الجمهور المستهلك بها، وإمكانية القياس القبلي والمرحلي والنهائي لفاعلية الحملة.
Item info:
2
items available
2
items total in all locations
| Call Number | Copies | Material | Location |
|---|---|---|---|
| HF 5837 .A45 2017 | 2 | BOOK | AUTOSTORE |
