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Marketing modernity : Italian advertising from fascism to postmodernity
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Book
Marketing modernity : Italian advertising from fascism to postmodernity
Available to read in the library!
Overview
\"Marketing modernity traces the development of consumer culture in Italy from the 1920s to the present day. In so doing, Adam Arvidsson argues that the culture of consumption we see in Italy today has its direct roots in the social vision articulated by the advertising industry in the years following the First World War. He then goes on to discuss how that vision was further elaborated by advertising's interaction with subsequent major actors in twentieth-century Italy: Fascism, post-war mass political parties and the counter-culture of the 1960s and 1970s.\"--Jacket.
Publisher
Routledge
Subject
ISBN
0415270448, 9780415270441, 9780203417539, 0203417534, 9781138880023
Item info:
1
item available
1
item total in all locations
| Call Number | Copies | Material | Location |
|---|---|---|---|
| HF5813.I8 A78 2003 | 1 | BOOK | BUSINESS |
