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eBook
Selling Science Fiction Cinema
2023
Overview
How science fiction films in the 1950s were marketed and
helped create the broader genre itself. For Hollywood, the
golden age of science fiction was also an age of anxiety. Amid
rising competition, fluid audience habits, and increasing
government regulation, studios of the 1950s struggled to make and
sell the kinds of films that once were surefire winners. These
conditions, the leading media scholar J. P. Telotte argues,
catalyzed the incredible rise of science fiction.
Though science fiction films had existed since the earliest days
of cinema, the SF genre as a whole continued to resist easy
definition through the 1950s. In grappling with this developing
genre, the industry began to consider new marketing approaches that
viewed films as fluid texts and audiences as ever-changing. Drawing
on trade reports, film reviews, pressbooks, trailers, and other
archival materials, Selling Science Fiction Cinema
reconstructs studio efforts to market a promising new genre and, in
the process, shows how salesmanship influenced what that genre
would become. Telotte uses such films as The Thing from Another
World , Forbidden Planet , and The Blob , as
well as the influx of Japanese monster movies, to explore the
shifting ways in which the industry reframed the SF genre to market
to no-longer static audience expectations. Science fiction
transformed the way Hollywood does business, just as Hollywood
transformed the meaning of science fiction.
Publisher
University of Texas Press
Subject
/ cult
/ genre
/ Godzilla
/ History
/ horror
/ juvenile
/ kaiju
/ paratext
/ PERFORMING ARTS / Film & Video / History & Criticism
/ PERFORMING ARTS / Film / Genres / Science Fiction & Fantasy
/ pulps
/ RKO
/ Science fiction films-Marketing-History-Sources
/ Sources
/ teenpic
/ The Blob
/ The Thing from Another World
/ trailer
ISBN
9781477327333, 1477327339, 9781477327340, 1477327347
