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Liquid bread
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eBook
Liquid bread
2011,2022
Overview
Beer is an ancient alcoholic drink which, although produced through a more complex process than wine, was developed by a wide range of cultures to become internationally popular. This book is the first multidisciplinary, cross-cultural collection about beer. It explores the brewing processes used in antiquity and in traditional societies; the social and symbolic roles of beer-drinking; the beliefs and activities associated with it; the health-promoting effects as well as the health-damaging risks; and analyses the modern role of large multinational companies, which own many of the breweries, and the marketing techniques that they employ.
Publisher
Berghahn Books,Berghahn Books, Incorporated
Subject
ISBN
9780857452160, 9780857452153, 0857452150, 0857452169, 1782380337, 9781782380337
