Journal Article

Exploring the Impact of Artificial Intelligence on Professional Education: A Case Study of MBA, BCA, and B.Tech Programs in Bihar

Kumari, Sharda, Chandra, Bibhas

2024

Overview

In today's dynamic educational environment, the application of Artificial Intelligence (AI) has gained popularity and has enormous potential for transforming the learning environment across a wide range of subjects. The purpose of this research is to gain a deeper understanding of the application of AI in professional courses, namely in Master of Business Administration (MBA), Bachelor of Computer Application (BCA), and Bachelor of Technology (B.Tech) programs. The present study employed a questionnaire survey with 356 students as respondents from different engineering and management colleges and universities in Bihar. The purpose of the research is to explore the various factors that affect the adoption and acceptance of AIbased technologies among BCA, B.Tech, and MBA students and its effects on their retention rates, academic achievements, and student engagement. It is widely recognized that scant literature is available on this specific research area, i.e., the application of AI in MBA, BCA, and B.Tech programs in Bihar. Despite the high potential of AI-based technological applications in higher education, there is a paucity of context-specific research that acknowledges the prospects and challenges faced by these professional students. The present research investigates the acceptance and adoption of AI among higher education students in Bihar by employing the Technology Acceptance Model (TAM). Further, it incorporates Teacher Support and Training as a moderating factor between students' Attitude and Intention to adopt AI. The findings of the study highlight the significance of perceived ease of use and perceived usefulness in fostering favorable attitudes towards the adoption of AI in higher education in Bihar. Additionally, it underscores the essential role of teacher support and training in aligning student attitudes with their intentions to engage with AI technologies. These outcomes enrich the current discussions surrounding the integration of AI in educational settings, providing actionable recommendations for stakeholders, educators, and policymakers aimed at enhancing the adoption of AI among higher education students in Bihar.

• Publisher: AMDISA Secretariat
• Subject: Artificial intelligence / Chatbots / Educational technology / Ethics / Generative artificial intelligence / Higher education / Khan, Shaheen / Learning / Literature reviews / MBA programs & graduates / Online instruction / School environment / Student attitudes / Student retention / Teachers / Teaching methods / Technology Acceptance Model / Technology adoption / University students