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Party Politics, Political Communication and Voting Behaviour in South Africa: Implications for Nation-building
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Party Politics, Political Communication and Voting Behaviour in South Africa: Implications for Nation-building
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Journal Article
Party Politics, Political Communication and Voting Behaviour in South Africa: Implications for Nation-building
2022
Overview
This paper examines the implications of party politics, political communication and voting behaviour for South Africa’s nation-building. The paper argues that the country’s nation-building is partly dependent on the internal politics of political parties, political communication and voting behaviour. In contemporary South Africa, the youth have played a significant role in party politics and political communication. Their participation in party politics has shaped voting patterns and behaviour in the country. Given the new political landscape, the youth became prominent among the various political parties. Amongst them was Mr Julius Malema, who formed his own political party, the Economic Freedom Fighters (EFF), after being expelled from the African National Congress (ANC). Despite the EFF’s growth not being as significant as its leader would have hoped for, the EFF is slowly chipping away at votes from other political parties, mostly from the ANC. They have also pulled at the heartstrings of voters who were found to have a strong presence among the students of Higher Education Institutions and youth of the country. This paper, therefore, argues that the youth have a strong role to play in South Africa’s nation-building quest. Utilising the qualitative method that was sourced through desktop reviews, it examines the role of the youth in party politics and nation- building. It finds that the active participation of youth in party politics and prompt political communication is significantly connected to nation-building. It concludes that the nation-building quest of South Africa can better be achieved through active youth participation in party politics.
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